First of all, we would like to express our thanks to our lecturer Puan Suhida Hani Binti Suid Lecturer of Mass Media and Society for her willingness to give further explanation to us in order to gain better results in completing this assignment. We are also grateful to have families who understand, encourage and support us especially during our times of difficulties in completing this task. Besides that, we would like to extend our appreciation to our friends and colleagues for their patience and cooperation in helping us finish this assignment. It is hoped that after completing this task, we will have a better understanding of Media Convergence.
What is Media Convergence?
Is a transition to an information society is accelerating because of rapid changes in technology. It is no longer as a meaningful as it once was to talk about the various media of communication – books, newspapers, magazines, radio, television, film, telephones, and computers. As though they were completely distinct entities. Advances in computers and telecommunications networks have led to their merging, or convergence, with conventional mass media.
This convergence is apparent in many different ways. We see it in the rise of the Internet, the integration of communications technologies, the merging of media empires, new lifestyles, challenging careers, changing regulations, shifting social issues, and a new dynamic of power in society – we even see it in the changing way we study the media.
In other way, Media Convergence is:-
• Media convergence is the merging of mass communications outlets—print, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms. • The media convergence movement grew from recent technological advancements—particularly the emergence of the Internet and the digitization of information. • Media convergence allows mass media professionals to tell stories and present information and entertainment using a variety of media.
• Converged communication provides multiple tools for storytelling, allowing consumers to select level of interactivity while self-directing content delivery. • Media convergence allows mass media audiences to interact with and even generate mass media content. Audiences can now control when, where and how they access and relate to information of all kinds.
History of television
In 1922, fifteen year-old Philo Farnsworth rode a tractor back and forth over the furrows in an Idaho hay field and had the idea for an electronic “image dissector” that could cut an image into a series of lines like the rows of his field. In 1927 Farnsworth demonstrated his invention and AT&AT staged a public demonstration of a mechanical television system featuring future President Herbert Hoover. After that, television became the much-ballyhooed “new media” of its day.
Television was developed in a series of incremental steps involving investor from around the world. The first home television broadcast were in Schenectady, New York, in 1928 but those used primitive mechanical sets with only 48 vertical lines and reached only the homes of three General Electric Executives.
Electronic television developed during the 1930’s. After the World War II, it quickly grew in popularity and replaced radio as the main information and entertainment medium. The three networks NBC,CBS and ABS dominated early television, live drama, variety, quiz and games show were popular during the 1950’s.
Television matured in the 1960’s and it’s content become more professional. The public television network began in 1967. Cable television grew slowly during this decade.
The 1970’s television programmed critized for excessive violence.
In the 1980’s and 1990’s the three traditional television networks lost viewers to cable and to VCR’s. The Fox networks become...
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