Media Consumption

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9/12/09
Media Consumption Paper
Prof. Sarah Wright

Media Consumption is defined as usage of specified media by a person and or group of people. After conducting a week long journal, I’ve realized that my media consumption consists of many different media mediums. In general I mostly intake media from, the internet, my mobile phone, and television. On the internet, I usually visit social networking sites such as facebook.com and twitter.com, or pop culture/fashion websites like, fashion.com, Tmz.com, and youtube.com, to get information and updates from my family and friends. On my mobile phone, I tend to get news and weather updates from yahoo.com and weather.com. I also get updates from Elle magazine and technology news from blackberrygeeks.com on my mobile phone. Television is where I intake media for entertainment reasons. I watch family shows like, “Jon and Kate Plus 8”and “Sister”. Opinion leaders according to media consumption are those who interpret and stream the media for others. In my case, I am both an opinion leader and a follower. As an opinion leader, I inform others of things that I think are interesting either by word of mouth, or by posting direct links and or videos of myself discussing the topics on social networking sites like facebook or twitter. When I am looking for media from others, I turn to females around my age that are interested in the same things I am. For the week of my journal, I mostly got media information from my roommate because she is a friend for five years. Whatever she referred me to was entertaining to me. According to Chris Anderson definition of the long tail, there are specific niches in which more and more people are turning to instead of mainstream media. I happen to fall into the “long tail” category. Although media hits are compelling, I find my niche of entertainment and news more amusing and relatable. The companies that own my portion of media consumption are, Time Warner (owning CW network, TNT, & TBS),...
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