Media-Boon or Bane

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INTRODUCTION

India's first newspaper, the Bengal Gazette, appeared in Calcutta on January 29, 1780, an occasion now celebrated nationally as Newspaper Day. The transformation in the India media scene in the intervening 230 years, in keeping with the changes in the country as a whole, has been enormous.  

The communications revolution, television, economic liberalization and an expanding social base ushered in a new phase of media growth.. The media today wields immense power, shaping the national agenda.  

While there are admittedly fine journalists and some excellent writing, there is a lot of conjecture in place of fact and lazy journalism marked by shallow writing, inadequate research, ignorance of background and context.

Are your eyes weary of the staggering billboards across every corner in the city?   You might get dizzy over those topsy-turvy rows of pawnshops, dress shops, bakery and stalls competing for consumers’ attention with their different styles and propriety presentations along the highways.   Most of the ads are propagandas of multinational companies ranging from clothing lines, fast food chains and the enticing perfumes among others.   Some find them okay because they’re big fan of the endorsers.   Others will question, “Why are those people endorsing those products”.  

      After a long day at school, you rush going home and go to your room switch on the radio and let yourself be serenaded by the songs.   You might not notice, but the radio ads consume almost half of the programs.   Few ads might be informative and others are just dangling and irritating.   You might want to switch on the TV afterwards to watch your favorite soap operas.   With the very dramatic scene you’re watching, you can’t help but cry or laugh if the scene is hilarious.   Sometimes you feel like your in love again after witnessing an intimate setting with the actors.  

      Have you tried buying toothpaste and you were confused what to buy?   After a minute you decided to buy a particular brand with the reason “this is quite cheaper” than the other.

      Without noticing, most of us experience this routine.   This is just a slice of our daily life but oftentimes we fail to recognize what is its significance.   Everything is powered by media in this modern age from the moment you wake up until you sleep at night.   Have you ever asked yourself how all of this affects your reasoning, your power to choose and your lifestyle?  

     

Boon
Media plays a significant role in our society today. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read each day. Television more so that any of the other medias achieves a myriad of different goals. These goals range from entertaining to educating. Various confines of education and entertainment are depicted in television. For the most part the television is found to be very entertaining. People watch television shows they enjoy and find entertaining. Television is often looked at as a babysitter for children. The viewing of television can entertain the young and old alike for great amounts of time. Along with entertaining, the media is used to inform society. Days are often started by the listening of the news on the morning television, judging the latest updates on the local traffic jams. Days are often concluded with the watching of the late night news on television, keeping us informed of the world and the events occurring around us. curtain lifting to 21st century, we all have entered a new era where information transfer is faster than wind and even faster than speed of light. The credit goes to development in the sectors of data transmission, computers and digital processing that has made information transfer so easy and reliable. Now we can see live telecast of Iraq war, any sports around the world or any similar incident sitting at home. It does not stop here, we have internet...
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