Media and Entertainment Paper

Topics: BBC, SAP AG, BBC World Service Pages: 7 (1726 words) Published: May 19, 2013
SAP Customer Success Story | Media | BBC

BBC: Leveraging Complex, Multisource Data to Enable Financial Transformation

SAP Customer Success Story | Media | BBC

Executive overview Company Vision Why SAP Implementation Solution Benefits

Company British Broadcasting Corporation (BBC) Industry Media Products and Services Radio, TV, and online broadcasting Web Site SAP® Solutions SAP® BusinessObjects™ business intelligence (BI) solutions, SAP BusinessObjects Web Intelligence® software, SAP BusinessObjects Dashboards software, SAP ERP application, SAP NetWeaver® Business Warehouse component Partner Computer Systems Integration (CSI) Ltd.

Reducing costs while increasing efficiency and performance is the mantra for one of the largest broadcasting organizations in the world – the British Broadcasting Corporation (BBC). As such, the BBC looked to SAP® BusinessObjects™ business intelligence (BI) solutions as a means for financial transformation. The result? A reporting application that provides managers of more than 1,300 cost centers with fast, easy access to financial data, allowing them to manage their businesses more effectively. 2

SAP Customer Success Story | Media | BBC

Executive overview Company Vision Why SAP Implementation Solution Benefits

Upholding a long-standing mission
From its start as a radio broadcaster in the 1920s, the BBC has adhered to a consistent philosophy – to inform, educate, and entertain. Even as the broadcasting industry and the BBC specifically have evolved and expanded over time, the organization has held true to this mission. Headquartered in London, England, in the United Kingdom (UK), the BBC has more than 22,000 employees, an annual income of £3.6 billion (approximately US$5.6 billion), and an operating budget (managed through cost centers) of £2.1 billion ($3.3 billion). Established by a Royal Charter, the public service broadcaster is funded by a license fee paid by UK households. Services include 8 national TV channels plus regional programming, 10 national radio stations, and 40 local radio stations. The organization also maintains an extensive Web site. Outside the UK, the BBC World Service broadcasts to the world via radio, television, and the Internet, providing news and information in 32 languages. The BBC World

Radio stations


Service is funded by a government grant, not from the license fee. The BBC also has a commercial arm, BBC Worldwide, whose profits are returned to the BBC for investment in new programming and services. Through these many media outlets, the BBC provides a critical link to news and information and, through its arts and entertainment programming, enjoyment to patrons worldwide.


SAP Customer Success Story | Media | BBC

Executive overview Company Vision Why SAP Implementation Solution Benefits

The need to reduce operating costs
Like many publicly funded organizations, the BBC must reduce operating costs. The broadcaster has an agreement with its governing body, the BBC Trust, to reduce costs by 20% by the year 2017. A key to achieving this objective is to enable fast, easy access to financial data, so cost center managers can make informed decisions for greater cost savings. Still, managing a £2.1 billion budget across 26 brands and 30 operating divisions can be daunting. Cost center managers are responsible for tracking license fees, and they must report on how costs align with the budget, as agreed to with the BBC’s governing trust. Data was scattered across its 30 operating divisions – data that managers could use to tighten control and communicate results. Yet accessing the data was cumbersome. Managers had to log into the portal, request a report, provide parameters, and wait for the report to run. Accessing the data directly required specialized training. The resulting

£2.1 billion
Budget output was not easily customized, often needed further filtering, and required labor-intensive cutting and...
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