Media and Communication

Topics: Communication, Writing, Nonverbal communication Pages: 11 (927 words) Published: June 10, 2015
The Media
Communicatio
ns
Prepared by :- Mihir Patel
Bhavik Desai
Mehul Alaiya
Tamanna

Overview
What

is communication?
What is media?
Types

of Media

◦ Physical media
◦ Mechanical media
Types

of communication

◦ Based on communication channels
◦ Based on style and purpose

What is Communication ?
Communication

is sending and
receiving information between
two or more people.

The

information conveyed can
include facts, ideas, concepts,
opinions,
beliefs,
attitudes,
instructions and even emotions.

What is Media ?
 Media

is
communication
channels
through which news, entertainment,
education,
data,
or
promotional
messages are spread.

 Media

includes every broadcasting and
narrowcasting medium
such
as
newspapers, magazines, TV, radio,
billboards, direct mail, telephone, fax,
and internet.

Role….What should be
???
Informative
Positive
Creative
Motivating
Entertaining

Yes, Many media are like this,
But some……………
Are Negative Oriented
Give

“Masala” News
Boring
Discouraging
Crime Encouraging

Ideal Media
Should be Free
from Pressure
Fact Finding
Nation Building

In INDIA
78.8

Million number of
newspaper are sold
Daily.
41,66,438 number of
magazines are sold on
weekly & monthly basis.
665 Television
Channels are there.
65 Million active
internet users are there.

In New Zealand
 5.7 Lacs number of
newspaper are sold
Daily.
28,53,762 number of
magazines are sold on
weekly & monthly basis.
72 Television Channels
are there.
3.8 Million active
internet users are there.

Communication Media
Communicatio
n Channels
Physical
Media

Mechanical
Media

Physical media
Person who is talking can be seen and heard by

the audience
Not only hear the messages but also to see
body language and feel the climate
Does not need to be two way channel
Especially used when dealing with high concern
messages - organizational change or down
sizing

Examples of Physical media
Large meetings, town hall meetings
Department meetings (weekly meetings)
Up close and personal (exclusive meetings)
Viral communication or word of mouth

Large meetings
Great symbolic value

and should be used only
at special occasions

Excellent when a new

vision or strategy,
information about
reorganization are to be
presented

Weekly departmental meetings

Communicate daily operative issues, exchange

status reports and discuss problems
Opportunity to build the big picture, prepare for
change, create ownership of important
strategies and goals

Up close and personal
Form of meetings where, often, a senior

manager meets with a “random”
selection of employees to discuss and
answer questions

Used in specific projects or campaigns

e.g. launching new strategies

Viral communication
Marketing techniques that use

pre-existing social networks to
increase brand awareness
(such as product sales)

Can be delivered by word of

mouth or enhanced by the
network effects of the Internet

May take the form of video

clips, interactive flash games,
ebooks, images, or text
messages.

Mechanical Media
Second of the two types of

communication medium

Written or electronic channels
Used as archives for messages or for

giving the big picture and a deeper
knowledge

Examples of Mechanical media
E-mail
Weekly letters or newsletters
Personal letters
Billboards
Magazines or papers
Social media

E-mail

Good channel for the daily communication

to specific target groups
Suitable mainly for up-to-date and
“simple” messages where there is no risk
of misunderstanding

Weekly letters
Generally used by managers that have

large groups of employees and who have
difficulties in meeting all of them

They can also contain summaries and

status in tasks, projects or issues –
yesterday, today and...
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