Running Head: MEDIA AND CHILDHOOD OBESITY
The relationship between media and childhood obesity
Nur ‘Amirah binti Zainol Azmi (095626)
Nur Fazreen binti Mohammad (095664)
Nur Izzati binti M Husin (093522)
Centre for Foundation Studies
International Islamic University Malaysia
Paper submitted as partial fulfillment for GHM 2113 Basic Research Methods, Section 1, instructed by Miss Maisarah Mohd.Taib at the Department of Islamic Revealed Knowledge Human Sciences of Centre for Foundation Studies, International Islamic University Malaysia in Semester 1, 2010/2011.
Health information can come from media, parents and school. Childhood obesity is the main concern nowadays in many countries such as Australia (Udell & Mehta, 2008), Africa (Evans, Blitstein, Lynch, De villieus, Draper & Steyn, 2009), and United States (Moore & Rideout, 2007). Lobstein (2003) stated that the increase of consumption of potentially obesogenic food is cause by 70% of food advertisement during television program in several countries. According to Tucci and Caroli (2003) mostly children and adolescent easily influence by food advertising when it comes to choose their eating habit. According to Lobstein (2003) television exposure to food advertising can influences food preference of children 2-6 years old age when television commercial break (10-30 second). Childhood obesity increased because of less physical activity. ‘Children in 34 developed countries and found that physical activity level were lower and television viewing times is higher in overweight than in normal weight youth’, (Tanssin et al , 2005 , p. 636). According to Tremblay and Willms (2003) overweight can negatively associated with physical activity such as watching television and playing video games. They tend to be inactive when spending more time on playing video games. This can be seen when children usually eat junk food and fast food during playing video games and watching...
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