Media and American Culture

University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

|Questions                               |Answers                                                                                   |
|What is meant by the term media         |Media convergence- a term that media critics and analysts use when describing all of the   |
|convergence with regard to technology,   |changes currently occurring in media content and within media companies. The term has two |
|and how has it affected everyday life?   |meanings one referring to technology and one to business and has a great impact on how     |
|                                         |media companies a charting a course for the future. The media convergence with regards to |
|                                         |technology involves the technological merging of content across different media channels   |
|                                         |for examples, the magazines articles, radio programs, songs, TV shows, and movies that are|
|                                         |now available on the Internet through laptops, I-pads, and smartphones. Today convergences|
|                                         |most often discussed in terms of the technologic used in computers, televisions, and       |
|                                         |telephony. “The focus is the microprocessor in the computer; the broadband delivery       |
|                                         |capability of television, and the global network, two way interconnections of telephony. A|
|                                         |digital technology covers a range of disciplines generally associated with the computer   |
|                                         |and telecommunication industries digital microelectronics software and digital             |
|                                         |transmission”. Technology Convergences The Human Perspective M.K.... [continues]

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