Media and American Culture

Page 1 of 5

Media and American Culture

By | November 2012
Page 1 of 5
University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

|Questions |Answers | |What is meant by the term media |Media convergence- a term that media critics and analysts use when describing all of the | |convergence with regard to technology, |changes currently occurring in media content and within media companies. The term has two | |and how has it affected everyday life? |meanings one referring to technology and one to business and has a great impact on how | | |media companies a charting a course for the future. The media convergence with regards to | | |technology involves the technological merging of content across different media channels | | |for examples, the magazines articles, radio programs, songs, TV shows, and movies that are| | |now available on the Internet through laptops, I-pads, and smartphones. Today convergences| | |most often discussed in terms of the technologic used in computers, televisions, and | | |telephony. “The focus is the microprocessor in the computer; the broadband delivery | | |capability of television, and the global network, two way interconnections of telephony. A| | |digital technology covers a range of disciplines generally associated with the computer | | |and telecommunication industries digital microelectronics software and digital | | |transmission”. Technology Convergences The Human Perspective M.K. Asthma DMR....