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P U B L I C R E L AT I O N S A N D T H E P R E SS

Medill School of Journalism
VISIONS of the AMERICAN PRESS

General Editor David Abrahamson

Other titles in this series Herbert J. Gans Deciding What’s News: A Study of CBS Evening News, NBC Nightly News, Newsweek, and Time Maurine H. Beasley First Ladies and the Press:The Unfinished Partnership of the Media Age Patricia Bradley Women and the Press:The Struggle for Equality David A. Copeland The Idea of a Free Press:The Enlightenment and Its Unruly Legacy Michael Sweeney The Military and the Press: An Uneasy Truce Patrick S.Washburn The African American Newspaper:Voice of Freedom David R. Spencer The Yellow Journalism:The Press and America’s Emergence as World Power Tom Goldstein Journalism and Truth: Strange Bedfellows

P U B L I C R E L AT I O N S A N D THE PRESS T H E T R O U B L E D E M B R AC E

Karla K. Gower

Foreword by Kurt Andersen

MEDILL SCHOOL OF JOURNALISM

Northwestern University Press Evanston, Illinois

Northwestern University Press www.nupress.northwestern.edu Copyright © 2007 by Karla K. Gower Published 2007 by Northwestern University Press. All rights reserved. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ISBN 978-0-8101-2434-9 Library of Congress Cataloging-in-Publication Data Gower, Karla K. Public relations and the press : the troubled embrace / Karla K. Gower ; foreword by Kurt Andersen. p. cm. — (Visions of the American press) Includes bibliographical references and index. ISBN-13: 978-0-8101-2434-9 (pbk. : alk. paper) ISBN-10: 0-8101-2434-3 (pbk. : alk. paper) 1. Journalism and public relations—United States. 2. Public relations—United States—History—20th century. 3. Journalism— Objectivity—United States. 4. Mass media—Objectivity—United States. I. Title. II. Series. HD59.6.U6G68 2007 659.20973—dc22 2007007892 The paper used in this publication meets the minimum requirements of the American National Standard for Information Sciences—Permanence of...