1. Models give an unrealistic view of the ideal woman; they give the idea that you cannot be beautiful unless you are thin. 2. “The average model is taller and weighs 23 per cent, or almost a quarter, less than the average woman who is 5'4" and weighs 148 lbs.” (Canadian Women’s Health) 3. Model’s bodies have been getting thinner by the years, and as the bodys keep slimming down women and girls in society are becoming more unhappy with their selves. B. Economic goals
1. “There are no official statistics for spending on diet products, but estimates vary from $40bn to $100bn in the US alone - more than the combined value of the government's budget for health, education and welfare.” (Cummings) 2. By the media presenting an almost impossible ideal to get and maintain, the cosmetic and diet industry becomes profitable. 3. Ads are directed mostly to younger girls purposely.
C. Health issues
1. Exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls. 2. The American research group Anorexia Nervosa & Related Eating Disorders, Inc. says that one out of every four college-aged women uses unhealthy methods of weight control (bulimia, anorexia, excess exercising, laxatives, skipping meals.) 3. This has even affected younger girls, as low as 5-6 years old. 4. Nearly half of all preadolescent girls wish to be thinner, and as a result have engaged in a diet or are aware of the concept of dieting. (Tiggeman) 5. Researchers generating a computer model of a woman with Barbie-doll proportions, for example, found that her back would be too weak to support the weight of her upper body, and her body would be too narrow to contain more than half a liver and a few centimeters of...