Media’s Strategic Marketing through Advertising and Its Influence on Young People and Businesses

Topics: Sidney Crosby, Marketing, Pittsburgh Penguins Pages: 2 (635 words) Published: March 18, 2013
INTRODUCTION

Media make billions of dollars yearly by marketing mass communication to large audiences globally, influencing business by the purchases made as a result of advertising such as television, websites, magazines and social media. Advertising can have wide ranging influences in culture, especially for young people. INFULENCES THAT AFFECT YOUTH

In particular, the promotion of fashion and sports have greatly influenced youth and the purchases they make. These advertising techniques that are promoting fashion and sports influence the youth through many different methods. Fashion. Fashion is a worldwide phenomenon that promotes new trends and styles. The way youth perceive themselves come from these businesses’ advertising techniques. What they see acceptable in society is based on what images media has imposed on them. Celebrities have the greatest influence on youth around the world, and they impact a lot of youths’ ideas about fashion and its importance. For example, having a favorite celebrity, such as Justin Bieber, promote his own line of perfume “Girlfriend” contributes to the newest youth trends. Not only are youth making a fashion statement by using this brand, they also affect the profitability of the

product line by motivating the youth to buy the product. In this case, not only did the brand sell one bottle of perfume per minute, but sales increased 132% in the last year (“Aguilera”). Clothing. Clothing is also an important component of fashion in the youth today. Celebrities’ individual fashion statements may affect youth and their decisions on what they should wear. Most youth look to celebrities for their fashion ideas and they have a tendency to mimic their celebrity idols from what they see. We copy these celebrities’ fashion trends by paying attention to advertisements. For example, Mary Kate and Ashley, well-known actors produced their own clothing lines called “Row” and “Elisabeth and James”. They promoted these clothing lines...
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