The Face of the Future: The meaning and inspiration behind LG’s logo design. The letters “L” and “G” in a circle symbolise the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our customers around the world.
The symbol consists of two elements: the LG logo in LG Gray and the stylised image of a human face in the unique LG Red colour. Red, the main colour, represents our friendliness, and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the colour of this symbol must never be changed. /common/flash/content/Brand_Identity.swf
The stylised image of a smiling face is meant to convey company friendliness and approachability. That the portrait is one-eyed conveys LG’s profile as goal-oriented, focused, and confident. Circle
The circle represents the globe, symbolising the world and all of humanity, as well as youth and the future Shape
The upper-right corner of the LG logo, intentionally left blank, makes the design distinctly asymmetric—a nod to LG’s creativity and adaptability to change. Colours
LG Red, the main color, symbolises friendliness, and is also meant to convey LG’s commitment to delivering the best. LG Gray represents technology and reliability. LG strives to enhance its customer’s life and lifestyle with intelligent product features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and a promise of satisfaction. Our customers take pride in owning an object of excellence and take comfort in knowing they’ve made a smart, informed purchase, every time. Vvision
LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information,...