Mcdonalds vs Burger King

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McDonald's (NYSE: MCD) is the world's largest chain of fast food restaurants, serving nearly 54 million customers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it also began to offer salads, wraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort and the absense of hard plastic chairs and tables.'s

Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operations. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of TPG Capital, L.P., Bain Capital, and Goldman Sachs each owning about 25% of the company.

At the end of its fiscal year 2007, Burger King reported that there are more than 11,300 outlets in 69 countries; 66% are in the United States and 90% are privately owned and operated. The company has more than 37,000 employees serving approximately 11.4 million customers daily.[2] In North America, franchises are licensed on a per store basis, while in several international locations licenses are sold on a regional basis with franchises owning exclusive development rights for the region or country. These regional franchises are known as master franchises, and are responsible for opening new restaurants, licensing new third party operators, and performing standards oversight of all restaurant locations in these countries. The...
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