Mcdonalds Operating Strategy

Only available on StudyMode
  • Download(s) : 187
  • Published : November 5, 2007
Open Document
Text Preview
Table of Contents

Introduction ¡K¡K¡K¡K¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.¡K¡K3 Operations Competitive Strategy
Competition Bases¡K¡K¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K4
Strongest Priority¡K¡K¡K¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K6
Strategy Changes¡K¡K¡K¡K¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K....8 Quality Management
Speed¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.¡K¡K.11 Quality Inspection¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.¡K¡K.12
The 5 P¡¦s¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K14
Training¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..15 Raw Materials
Arrival and Maintenance¡K¡K¡K¡K¡K¡K...¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.16
Grade ¡§A¡¨ Beef and other Meats¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.17
Restaurant Inspection¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K...¡K18 Forecasting
Aspects of Forecasting¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.....19 Supply Chain
Examination of Supply Chain¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K...22
Supply Chain Efficiency¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...23
Quality along Supply Chain¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..24
Share Costs¡K¡K¡K¡K¡K¡K¡K.¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K25 Summary¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K25 Appendices
Appendix A¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K. 27
Appendix B¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K. 28
Appendix C¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K. 29
Appendix D¡K¡K¡K¡K¡K¡K¡K¡K¡K..¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K. 30

McDonald¡¦s, first started by Ray Krov, is now one of the most popular fast food restaurants across the world. They proudly serve more than 46 million customers in 59 different countries and have more than 30,000 different locations domestically and internationally (Food Service). The fast food industry is booming at a rapid rate, especially the healthy trend, with this in mind, McDonald¡¦s has strategically plan to stay on top of their competitors by providing consumers with more options of healthy meals, cheaper prices, and better service. McDonald¡¦s is competitive in many categories; examples are price, quality, management and employee training, other categories will be explained throughout the preceding sections. Consumers trust McDonald¡¦s products because they use many of the same trusted brands that families buy at local grocery stores. The only difference is that their shopping cart is a whole lot bigger.

McDonald¡¦s Corporation competes in a challenging market segment by providing need-satisfying products to customers. In this segment, ineffective competitors often fail without proper strategies . To sustain its viability, the McDonald¡¦s corporation employs an effective competitive strategy to make it stand out against competitors such as other fast food restaurants. McDonald¡¦s competes on several bases, including cost, speed, and nutrition, their strongest priority is ¡§making customers happy¡¨ (¡§McDonald¡¦s Worldwide¡¨ 3). The company recently made drastic changes to its process by introducing the ¡§Made for You¡¨ system (Chase).

Competition Bases
McDonald¡¦s competes on several bases mainly to ¡§make their customers happy¡¨ by providing speedy, affordable, and nutritious foods. Through extensive market research and survey, the organization discovered that its customers desire speed as one of the restaurants¡¦ top priorities. Therefore, McDonald¡¦s vision aims to ¡§provide fast, friendly and accurate service¡¨ (¡§McDonald¡¦s Worldwide¡¨ 5). McDonald¡¦s realizes that specific targets are necessary to measure the performance of speed, and continuously takes relevant measurements to compare actual performance with desired targets (measurements are...
tracking img