Mcdonalds Mission Components

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| General Motors| N.C. Zoo| Samsonite|
Customers| Yes| Yes| Yes|
Products or Services| Yes| Yes| Yes|
Markets| Yes| No| Yes|
Technology| Yes| No| Yes|
Concern for Survival, Growth, and Profitability| Yes| No| Yes| Philosophy| Yes| Yes| Yes|
Self-concept| Yes| Yes| Yes|
Concern for Public Image| Yes| Yes| No|
Concern for Employees| Yes| No| No|

| McDonald’s|
Customers| We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value. | Products or Services| We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.| Markets| McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women.| Technology| We strive to continually improve. We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. | Concern for Survival, Growth, and Profitability| We grow our business profitably. McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuing focus on our customers and the health of our system.| Philosophy| We operate our business ethically. Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.| Self-concept| We believe in our system. McDonald’s business mode, depicted by the “three-legged stool” of...
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