Mcdonalds in India

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BACKGROUND
American restaurant chains have been opening their doors more and more during the last five years. Wherever you go, if you are traveling in your car in Caracas City, you can see McDonalds, Bennigan's, Chili's, Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30,000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony of New Delhi. From 1996 till today McDonald’s has successfully a total of 58 restaurants and is also planning to add another 90 new restaurants within the next three years.

THE TRADITIONAL INDIAN FOOD AND RESTURENT AVAILABILITY
India is a country of tradition and culture, its tradition and culture is like a pearl necklace where every beautifully white pearl represents customs like respecting elders, joint family tradition, and strong religious perspective that even extends to their food habit. The Indian people are mostly fond of their own regional foods such as samosa, kababs, chola bhatura, pakoda, aloo-paratha, poori-bhaji, dosa, and sambar vada are popular among Indian consumers and are available in both specialty and multi-cuisine restaurants throughout India. Home – cooked foods are not only a preference but are also a matter of pride for most Indians. There are approximately 22,000 registered restaurants in India. In addition, there are more than 100,000 dhabas (small roadside food stalls) that sell a variety of foods in cities and on highways. By1998, there were approximately 1,568 registered hotels in India, half of which have their own restaurants. In addition, large to medium-range canteens serve the food needs of various institutions such as hospitals, prisons, defense establishments, schools, colleges and universities, railways, airlines, government establishments, and private companies.

EXPLOSION IN THE FAST FOOD BAZAAR
A noticeable increase in the India’s food service sales in the early 1990s has changed the whole scenario. Several factors like growing income, percentage increase in urban population, dual income households and a shift in the traditional Indian food habits have increased the processed and fast food sales. INCREASING INCOME INCREASES SPENDING ON FAST FOOD

It is due to India’s decade long liberalization of economic policies that the GDP growth rate increased to 6% from 1992 to 2002and is likely to reach 7% by 2010. If this rate is maintained then GDP per person will double in only 18 years. However this rise in economic growth is mainly enjoyed by the fastest – growing states like Delhi, Maharashtra, Karnataka, West Bengal, and Gujrat. Moreover 20% of the richest Indians share more than 40% of the national income The growth in incomes in the top band has been experienced by both urban and rural households, both of which have roughly doubled as a share of the total population over the 1990s. SPEEDS UP SPENDING ON FAST FOOD IN URBAN AREA

From 1975 to 2004 the percentage of urban population has increased from 21% to 28% and is likely to increase to 36% by 2025. As the urban areas like Mumbai, Delhi, Kolkata, Pune, Chennai, Hyderabad, Bangalore, Ahmedabad, Ludhiana, and Nagpur are mainly populated by high income Indians and the number of The number of dual income households, where both husband and wife work, is slowly increasing in urban areas. Nowadays packaged rice, prepared yoghurt, packets of flour, frozen chickens, and marinated mutton (goat or lamb meat) are fast replacing curdling, grinding, and handling of market-bought fowls and haunches of mutton. A SHIFT IN THE TRADITIONAL INDIAN FOOD HABITS

In today’s fast life and due to globalization the world has become pretty small people from different countries are now familiar with their neighboring countries and also other countries culture to some extent. High-income urban dwellers are seeking variety in their choice of foods and are...
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