Mcdonalds in India
BACKGROUND
American restaurant chains have been opening their doors more and more during the last five years. Wherever you go, if you are traveling in your car in Caracas City, you can see McDonalds, Bennigan's, Chili's, Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30,000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony of New Delhi. From 1996 till today McDonald’s has successfully a total of 58 restaurants and is also planning to add another 90 new restaurants within the next three years.
THE TRADITIONAL INDIAN FOOD AND RESTURENT AVAILABILITY
India is a country of tradition and culture, its tradition and culture is like a pearl necklace where every beautifully white pearl represents customs like respecting elders, joint family tradition, and strong religious perspective that even extends to their food habit. The Indian people are mostly fond of their own regional foods such as samosa, kababs, chola bhatura, pakoda, aloo-paratha, poori-bhaji, dosa, and sambar vada are popular among Indian consumers and are available in both specialty and multi-cuisine restaurants throughout India. Home – cooked foods are not only a preference but are also a matter of pride for most Indians.
There are approximately 22,000 registered restaurants in India. In addition, there are more than 100,000 dhabas (small roadside food stalls) that sell a variety of foods in cities and on highways. By1998, there were approximately 1,568 registered hotels in India, half of which have their own restaurants. In addition, large to medium-range canteens serve the food needs of various institutions such as hospitals, prisons, defense establishments, schools, colleges and universities, railways, airlines, government establishments, and private companies.
EXPLOSION IN THE FAST FOOD BAZAAR
A noticeable increase in
American restaurant chains have been opening their doors more and more during the last five years. Wherever you go, if you are traveling in your car in Caracas City, you can see McDonalds, Bennigan's, Chili's, Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30,000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony of New Delhi. From 1996 till today McDonald’s has successfully a total of 58 restaurants and is also planning to add another 90 new restaurants within the next three years.
THE TRADITIONAL INDIAN FOOD AND RESTURENT AVAILABILITY
India is a country of tradition and culture, its tradition and culture is like a pearl necklace where every beautifully white pearl represents customs like respecting elders, joint family tradition, and strong religious perspective that even extends to their food habit. The Indian people are mostly fond of their own regional foods such as samosa, kababs, chola bhatura, pakoda, aloo-paratha, poori-bhaji, dosa, and sambar vada are popular among Indian consumers and are available in both specialty and multi-cuisine restaurants throughout India. Home – cooked foods are not only a preference but are also a matter of pride for most Indians.
There are approximately 22,000 registered restaurants in India. In addition, there are more than 100,000 dhabas (small roadside food stalls) that sell a variety of foods in cities and on highways. By1998, there were approximately 1,568 registered hotels in India, half of which have their own restaurants. In addition, large to medium-range canteens serve the food needs of various institutions such as hospitals, prisons, defense establishments, schools, colleges and universities, railways, airlines, government establishments, and private companies.
EXPLOSION IN THE FAST FOOD BAZAAR
A noticeable increase in