Mcdonalds and Its Management Theories
1. Core business
1.1. The main products and services
The products of Mcdonalds are fast foods of wide range of choices, such as: hamburgers, chicken, french fries, soft drinks, coffee, milkshakes, salads, deserts and breakfast with varies of famous in the world brands (Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, Chicken Selects, Snack Wraps, McFlurry, McCafe, …) which meet requirement of customers of different ages. Mcdonalds fast foods have became necessary daily foods for the numbers of people not only in the US but in other countries also. Therefore, Mcdonalds brand name became so popular, that many investors in the world willing to deal with Mcdonalds to open restaurant under franchised agreement
1.2. Business generates the most revenue
Mcdonalds revenues mainly come from its own restaurants and from restaurants operated by franchisees. In accordance with the Mcdonalds Corporation Annual Report 2007, 2008, 2009, revenues of the Company in 2007, 2008 and 2009 are 22.8 billions USD, 23.5 billions USD and 22.75 billions USD respectively. Most of Company’s revenues come from the restaurants operated by the Company, which has percentage in 2007, 2008 and 2009 are 73%, 70% and 68% respectively; the rest of revenue are from franchised restaurants. Obviously, the percentage of revenue of Company’s operated restaurants has been decreased while percentage of revenue of franchised restaurants increased (McDonalds, 2009).
Source: Mcdonalds Corporation Annual Report 2009
1.3. Business generates the most profit
In 2007, 2008 and 2009, consolidated net incomes of Company are 2,395, 4,313 and 4,551 millions respectively. In accordance with Mcdonalds Corporation annual Report 2009, the most profit of the Mcdonalds has been generated by franchised restaurants, which in 2007, 2008, 2009 holds about 64%, 65%, 66% of the total profit of the Company respectively. The second place of profit has been generated by restaurants operated by the Company
1.1. The main products and services
The products of Mcdonalds are fast foods of wide range of choices, such as: hamburgers, chicken, french fries, soft drinks, coffee, milkshakes, salads, deserts and breakfast with varies of famous in the world brands (Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, Chicken McNuggets, Chicken Selects, Snack Wraps, McFlurry, McCafe, …) which meet requirement of customers of different ages. Mcdonalds fast foods have became necessary daily foods for the numbers of people not only in the US but in other countries also. Therefore, Mcdonalds brand name became so popular, that many investors in the world willing to deal with Mcdonalds to open restaurant under franchised agreement
1.2. Business generates the most revenue
Mcdonalds revenues mainly come from its own restaurants and from restaurants operated by franchisees. In accordance with the Mcdonalds Corporation Annual Report 2007, 2008, 2009, revenues of the Company in 2007, 2008 and 2009 are 22.8 billions USD, 23.5 billions USD and 22.75 billions USD respectively. Most of Company’s revenues come from the restaurants operated by the Company, which has percentage in 2007, 2008 and 2009 are 73%, 70% and 68% respectively; the rest of revenue are from franchised restaurants. Obviously, the percentage of revenue of Company’s operated restaurants has been decreased while percentage of revenue of franchised restaurants increased (McDonalds, 2009).
Source: Mcdonalds Corporation Annual Report 2009
1.3. Business generates the most profit
In 2007, 2008 and 2009, consolidated net incomes of Company are 2,395, 4,313 and 4,551 millions respectively. In accordance with Mcdonalds Corporation annual Report 2009, the most profit of the Mcdonalds has been generated by franchised restaurants, which in 2007, 2008, 2009 holds about 64%, 65%, 66% of the total profit of the Company respectively. The second place of profit has been generated by restaurants operated by the Company