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McDonalds

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  • October 14, 2013
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Project on McDonald’s Corporation

Prepared for Prof. Alexander Lascaux
By:
Aksinya Aref’eva
Anna Bulinova
Artur Gusmanov
Anastasia Siomash
Marina Solonar’
Danila Timerin

Outline
Introduction and Background..........................................................................................................2 External Environment......................................................................................................................3 Resources, Capabilities and Core Competencies.............................................................................2 Business-Level Strategy...................................................................................................................3 Corporate-Level Strategy.................................................................................................................3 Cooperative Strategy........................................................................................................................3 Global Strategy................................................................................................................................3

Introduction and Background
In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant, so they achieved the goal. Inspire of the fact that later they sold their business and their family no longer the owners of it, nowadays mcdonalds have the same efficient system of production and sales that it is able to introduce and maintain all over the world using different strategies and methods.

External Environment
External environment is a bunch of various outward forces that may have a great impact on the company’s...