Mcdonaldization of Society

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I decided to just summarize the whole reader on the McDonaldization of Society. McDonaldization is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world( McDonaldization). These principles include efficiency, predictability, calculability and control. Taken together, they constitute the formal rationality that makes up McDonaldization. Ritzer continues to depict McDonaldization as a largely one-way process in which a series of American innovations are being aggressively exported too much of the rest of the world. Although the author acknowledges that the McDonaldization idea is rooted in Webers reflections on rationality, specifically the notion of the iron cage of rationality, he prefers the straightforwardness of Mannheims thinking on the subject. The second, for example, locates the fundamental irrationality of highly rationalized systems, such as McDonaldized ones, in threats to the ability to think; whereas, the previous emphasizes threats to human values, an area the author deems unnecessarily messy for the purposes of his theoretical analysis. The author further justifies this position by noting the cognitive demands of the present post-industrial system in which human beings live. Indeed, it is the dehumanization resulting from the instantaneous increase in functional rationality and decrease in substantive rationality, which rationalized systems demand and carries on, that which animates the author.

I decided to just summarize the whole reader on the McDonaldization of Society. McDonaldization is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world( McDonaldization). These principles include efficiency, predictability, calculability and control. Taken together, they constitute the formal rationality that makes up McDonaldization. Ritzer...
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