Mcdonaldization in Society

Topics: McDonald's, McDonaldization, Restaurant Pages: 2 (573 words) Published: December 5, 2011
This article fundamentally talks about McDonaldization in the present and in the past. McDonaldization is being able to find the most effective way in doing something. In a society, people hardly fight to find a better solution, they depend on what has already been discovered, and therefore is easier to perfect. McDonaldization has played a huge role in today’s world. McDonaldization’s main focus is effectiveness, speed, and effort. For example, when eating at home you have to go to H-E-B to buy all the ingredients, come home and prepare them to be cooked, cook everything, wait the amount of time for everything to be done, set the table, eat, and finally pick everything up. McDonaldization played its part and made a restaurant so that the previous process would not take up so much time. Yes, a restaurant was a success but it had its defects. You had to drive there, decide on what you wanted to eat, and wait for the chef to complete everyone’s order. This used too much effort. Consequentially, McDonaldization took part in bringing up fast food restaurants like McDonalds, which reached its highest accomplishment. McDonald’s acquired the criteria of McDonaldization, effectiveness, speed, and most importantly minor effort (George Ritzer 1996) According to Ray Kroc,” McDonald’s had a system of simplicity and effectiveness.” Kroc began to experiment theories to discover what made this outstanding system complete. McDonald’s went from receiving whole buns in boxes, to receiving cut buns in reusable boxes to minimize the effort of the employees. It used wax paper to separate the patties so that when the employees were ready to cook, they would just slide the patty off directly into the grill. Its short and simple menu saved the time along with paying right then and there. The tables were set next to trash cans so that it was easy to just get up, throw your trash, and leave (Ray Kroc 1977 pg. 96-97) It wasn’t until 1975 that McDonald’s gained its most important...
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