Mcdonald Case Study
About McDonald :
About McDonald Brief History of McDonald’s The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac) . Started off as a hot dog stand in CA [1937] The McDonald brothers realized that hamburgers were their most profitable menu item, and changed their business to serve a limited menu.
About McDonald :
About McDonald McDonald’s is a large corporation in the fast food industry. They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since. The majority of the restaurants are owned through franchises.
About McDonald :
About McDonald They employ 447,000 people. They have over 3,200 restaurants in over 119 countries. The majority of the McDonald’s franchises are owned by individual franchises. Their primary competitors are other fast food chains such as Burger King and Wendy’s. The competition can get pretty intense to build customer loyalty to their food. The McDonalds Brand is one of the most well known Brands in the world.
Going International :
Going International The first McDonald’s Drive-Thru opened in Sierra Vista, Arizona in 1975Happy Meals were added to McDonald’s menu in 1979 McDonald’s launched the new worldwide Balanced Active Lifestyles public awareness campaign in 2005 McDonald’s celebrated its 50th Anniversary on April 15, 2005
Going International :
Going International 1971 McDonalds really starts going global Asian: Tokyo Ginza District, Japan European: Netherlands, Munich, Germany 1967 - Canada & Puerto Rico (first restaurants outside the U.S.) 1971 - Tokyo, Japan, Amsterdam, Netherlands & Sydney, Australia 1979 - Rio de Janeiro, Brazil 1990 - Moscow, Russia & China
SWOT Analysis :
SWOT Analysis Strengths: Brand Awareness Broad geographic locations McDonalds standard and conformed changes in large areas efficiently
SWOT Analysis :
SWOT Analysis Weaknesses: There is lower operating income in Europe and Canada – In Canada the
About McDonald Brief History of McDonald’s The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac) . Started off as a hot dog stand in CA [1937] The McDonald brothers realized that hamburgers were their most profitable menu item, and changed their business to serve a limited menu.
About McDonald :
About McDonald McDonald’s is a large corporation in the fast food industry. They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since. The majority of the restaurants are owned through franchises.
About McDonald :
About McDonald They employ 447,000 people. They have over 3,200 restaurants in over 119 countries. The majority of the McDonald’s franchises are owned by individual franchises. Their primary competitors are other fast food chains such as Burger King and Wendy’s. The competition can get pretty intense to build customer loyalty to their food. The McDonalds Brand is one of the most well known Brands in the world.
Going International :
Going International The first McDonald’s Drive-Thru opened in Sierra Vista, Arizona in 1975Happy Meals were added to McDonald’s menu in 1979 McDonald’s launched the new worldwide Balanced Active Lifestyles public awareness campaign in 2005 McDonald’s celebrated its 50th Anniversary on April 15, 2005
Going International :
Going International 1971 McDonalds really starts going global Asian: Tokyo Ginza District, Japan European: Netherlands, Munich, Germany 1967 - Canada & Puerto Rico (first restaurants outside the U.S.) 1971 - Tokyo, Japan, Amsterdam, Netherlands & Sydney, Australia 1979 - Rio de Janeiro, Brazil 1990 - Moscow, Russia & China
SWOT Analysis :
SWOT Analysis Strengths: Brand Awareness Broad geographic locations McDonalds standard and conformed changes in large areas efficiently
SWOT Analysis :
SWOT Analysis Weaknesses: There is lower operating income in Europe and Canada – In Canada the