Mcdonald Case Study

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About McDonald :
About McDonald Brief History of McDonald’s The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac) . Started off as a hot dog stand in CA [1937] The McDonald brothers realized that hamburgers were their most profitable menu item, and changed their business to serve a limited menu.

About McDonald :
About McDonald McDonald’s is a large corporation in the fast food industry. They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since. The majority of the restaurants are owned through franchises.

About McDonald :
About McDonald They employ 447,000 people. They have over 3,200 restaurants in over 119 countries. The majority of the McDonald’s franchises are owned by individual franchises. Their primary competitors are other fast food chains such as Burger King and Wendy’s. The competition can get pretty intense to build customer loyalty to their food. The McDonalds Brand is one of the most well known Brands in the world.

Going International :
Going International The first McDonald’s Drive-Thru opened in Sierra Vista, Arizona in 1975Happy Meals were added to McDonald’s menu in 1979 McDonald’s launched the new worldwide Balanced Active Lifestyles public awareness campaign in 2005 McDonald’s celebrated its 50th Anniversary on April 15, 2005

Going International :
Going International 1971 McDonalds really starts going global Asian: Tokyo Ginza District, Japan European: Netherlands, Munich, Germany 1967 - Canada & Puerto Rico (first restaurants outside the U.S.) 1971 - Tokyo, Japan, Amsterdam, Netherlands & Sydney, Australia 1979 - Rio de Janeiro, Brazil 1990 - Moscow, Russia & China

SWOT Analysis :
SWOT Analysis Strengths: Brand Awareness Broad geographic locations McDonalds standard and conformed changes in large areas efficiently

SWOT Analysis :
SWOT Analysis Weaknesses: There is lower operating income in Europe and Canada – In Canada the operating income fell 12.6%, likewise the European restaurants operating income also fell at 1.5%. There is a relatively small revenue growth - In the last 5 years McDonalds revenues have grown at a rate of 7.5% compared to industry growth at 13.6%

SWOT Analysis :
SWOT Analysis Opportunities: Newer products More franchises - less risk High Growth in China and Russia

SWOT Analysis :
SWOT Analysis Threats: Competition - global, national, regional, and local. Commodity Growing health conscious population Food safety – bacteria, e. coli, 41 -150

PEST Analysis :
PEST Analysis To analyze the current status of McDonald’s corporation, we chose to use the PEST method to evaluate the following categories P Political E Economic S Social T Technological

Political Challenges :
Political Challenges Health and Safety Guidelines The director of the obesity program for the Children's Hospital Boston, David Ludwig, claims that "fast food consumption has been shown to increase calorie intake, promote weight gain, and elevate risk for diabetes" Center for Science in the Public Interest, a long-time fast food critic over issues such as caloric content, trans fats and portion sizes

Political Challenges :
Political Challenges Ecological/environmental issue Fast food industry giants such as Wendy's, Pizza Hut, and McDonalds are some of the largest consumers of paper products in the US. "Every year millions of pounds of food packaging waste litter our roadways, clog our landfills and spoil our quality of life. Home market pressure-groups International pressure-groups Pushing for increased regulations to make companies more responsible

Political Challenges :
Political Challenges Wars and conflicts war between countries where the company operates. They have also become a symbol of capitalism and Americanism meaning that they have now become the target of terrorist group and attack.

Economic Challenges :
Economic Challenges McDonald’s must consider...
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