Mcdonald Case Study

Topics: McDonald's, French fries, Ronald McDonald Pages: 4 (771 words) Published: October 21, 2010
Construct a PESTEL analysis to show the competitive advantages that McDonalds has to stay and continue its operation in Hong Kong.


Political parties and alignments at local, national and European or regional trading-bloc level. •Example like on taxation and employment law.
Government ownership of industry and attitude to monopolies and competition. •To relate with case study:

Ronald McDonald was opened by McDonalds in Asia in 1996 for the house welcomes families with critically ill children to stay at the house while the children are undergoing treatment in a nearby children’s hospital. The house provides the needs of the families and Ronald McDonald visits the children in the hospital to bring them joy during the time that they are undergoing the difficult process of treatment.

Many are aware of disadvantages of fast food indicate the harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food products. Government should not allow these businesses to operate. However, most countries allow these businesses to run despite being aware of the potential adverse effects encountered.


‘Green’ issues that affect the environment.
Rubbish, waste and its disposal.
To relate with case study:

As a trademark in Hong Kong, McDonalds was the first restaurant to implement a smoke-free policy as a move of the company to take responsibility for the health of its customers, mainly children, who deserve a smoke-free environment where they can eat and play. This policy is an important policy that should be applied by all countries.


Change in lifestyle
Education and health
Demographic change
To relate with case study:

McDonalds in Hong Kong celebrated the World Children’s Day together with deaf-mute children. Over 2,000 volunteers, both children and adults, joined in the singing of the Cantonese version of Aren't They All Our Children in sign...
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