McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
• Be the best employer for our people in each community around the world
• Deliver operational excellence to our customers in each of our restaurants; and
• Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.
Vision Statements are often ideal ideas for how a business or organisation will eventually be perceived. When writing a vision statement, the company directors must ask themselves, ‘What do we want in the long run?’ It may be something that is completely unachievable in the next five, 10 or even 15 years but that is the ultimate goal and is something that the company are always working towards. Every goal they set should be working towards making their vision statement true. Vision is a long-term view, sometimes describing how the organisation would like the world to be in which it operates. Businesses are aware that a vision statement is not a guide that is set in stone, it is more of an inspiration and something big to work towards and provides the basis for all strategic planning. It does not give any guidelines as to how the company aims to get to their ultimate vision, it just states that vision to ensure that no one loses focus of their goal and remains motivated. Smaller challenges can then be set to help them work towards the vision.
Vision Statements are usually bold and proud and often state that the business wishes to be ‘the best’. Anything stated in any businesses vision is obviously difficult to measure or analyse because while one person may think that they are the ‘best’ at what they do, this may be a personal opinion and not everyone will... [continues]
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