Topics: Customer, McDonald's, Customer service Pages: 10 (2977 words) Published: March 4, 2013
1.0 Introduction
Almost everyone said that customer service is one of the most important managements of the company or organization to run a business. The company don't have a business if they don’t have customers. If actions are not taken to make sure that company has a good customer service, in the end it will affect overall performance of the company or organization.

The commitment on customer service should always begin at first to make a company successful. Time by time, business competition is getting tougher and increasing. If the company or organization cannot provide goods or services when customers wants or needs it, that company or organization market will take over by other companies. To prevent this situation happen, the company's leaders or management groups must produce and provide goods or services to meet their customer's expectations.

Good customer service is the foundation of any business because it create a platform or idea to helps the company growth and also helps to increase company reputation. If customers are happy and satisfy with the goods or services that company produce or provide, They will becoming repeat customers by continue buying that goods or services.

McDonald's Corporation or McD is the world's largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description “Drive-In Restaurant Services”. McDonald's major products are hamburgers, different types of meat sandwiches French fries, soft drinks, breakfast, and desserts. In markets, McDonald's also provide salads and vegetarian sandwiches or hamburgers, wraps and other localized fare. There are local deviation from the standard menu at different country to follow local food taboos such as the religious prohibition of beef consumption in India.

Today, McDonald’s become one of the most successful fast food chain because they delivering on the highest levels of quality, service and cleanliness to all of its customers in each and every restaurant. Their key to continued success is always and continually monitoring on the feedback given to them by customers.

2.0 Content
2.1.1 Customer Service Theories
The customer service theory is talking about to retaining customer loyalty and loyalty still is the main core. If the company don’t have the principles of customer service to serve their customers, a company cannot survive. Customers will continue support the company products or services if the company cares about customers, their comfort and concerns.

Adam Smith's famous Wealth of Nations (1776) said that customer service is the core of the basic theory of competition. If one company wants to success, that company needs to understand what kind of products or services customers need time by time. If not the customer will go to other companies get what they want to satisfy their need. Customer service is almost same meaning with customer satisfaction and customer loyalty and it links each other in a chain. Customer service can creates customer satisfaction, and at the same time, it also creates customer loyalty.

2.1.2 The concept of customer service
Customer service related to the relationship between a product or service provider and customer. An organization need to meet customer expectations and satisfy the customer in order to maintain good image .Customer service relates to understand both the nature of the organization’ customers.

An organization need to identify customers according to different group. Customers are vary according to gender, age, social status and personality. Customers maybe one-time customers ,repeat customers or old customers. Each group have specific need for the...
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