A Good Image with Bad Ethics
09 December 20011
McDonald’s is the company that I have chosen to research on their ethical choices. McDonald’s Corporation has been growing and spreading internationally for the past three decades. Although McDonald’s seems convenient, cheap, and so called clean there are many negative aspects of the business. In addition to paying their employees low wages and negatively impacting other cultures, and they also use to allow animals to be beaten and abused before being killed. McDonald’s promotes its positive image and products with greasy fries and a clown named Ronald McDonald. The unethical practices of this large fast food corporation are known but it doesn’t seem to cause anyone to look the other way. I now have read many stories and articles about how unethical McDonald’s has been in the past. And thinking about these things now makes me sick that I ate there when I was younger but, I didn’t really know any better. But I know that most of the things I found that were unethical the McDonald’s Corporation has been trying to improve on. I guess the thing that really hit home was how McDonald’s has let their slaughter houses beat the animals and let them suffer before they would eventually die. (Source #4 and Source #5) I couldn’t believe that they would let such a thing happen. I am an animal lover and it just really blew my mind that nothing was done for a long length of time. Summary/Research:
The first McDonald’s opened in 1948 in San Bernardino, California. In 1954 owners/founders Dick and Mac McDonald signed a franchise agreement with a man named Ray Kroc. Ray Kroc was a malt machine salesman. Kroc later opened his first restaurant in Des Plaines, Illinois in 1955. By the year 1957 Kroc owned and operated 14 McDonald’s restaurants in Illinois, Indian, and California. In 1961 Kroc bought out the McDonald brothers for $2.7 million. In 1962, the golden arches came to be. Ronald McDonald made his first appearance in 1963. McDonald’s Corporation opened its first stores outside the U.S. in Canada in 1967. In the 1970’s, about 500 locations were opening up each year. The first Ronald McDonald house opened in 1974. Ray Kroc died in 1983 and was the senior chairmen from the 1970’s until he passed away. In 1990 the company opened its first McDonald’s in Moscow. The company kept on expanding from there. The Vice Chairmen and CEO now is James A. Skinner. McDonald’s major focus is on consistent food quality, and its successful marketing campaigns. McDonald’s mission statement is “be our customers’ favorite place and way to eat.” (Source #1) McDonald’s also has many values that they follow. They place the customer experience at the core of all they do. They say on their website “Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value.” (Source #1) They also say that they are committed to their people. They believe in their McDonald’s system. (Source #1) They operate their business ethically. They give back to their communities. They also strive to continually improve. They have a Code of Ethics for Financial officers, Board of Directors Code of Conduct everyone also has to follow this also, and the one for the employees. The one for Financial Officer states: “A the financial officer of McDonald’s Corporation, I acknowledge that the company is committed to honesty and ethical conduct in all areas of its business and that officers with responsibility for the conduct or supervision of the Company’s financial affairs play a special role in preserving and protecting shareholders’ interests.” (Source #1) Everyone must adhere to the standards of loyalty, good faith, and the avoidance of conflict of interest. The McDonald’s Corporation for 2010 brought in...
Please join StudyMode to read the full document