Mcdonald's Success Analysis

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The article on Franchisedirect.com points out 3 main characteristics when talking about the success of McDonald’s: consistency, innovation and resiliency. While Max Olson in his article “The McDonald’s Success Story” on FutureBlind, defines 3 elements that lead to McDonald’s success including their franchising model, their leadership in cost and time efficiency, and their ability to convey those benefits into the minds of customers. Analysis:

In my opinion, these above mentioned elements that lead to their success can be understood as following:

Firstly, McDonald’s sustainable goal for the years is pursuing their founder’s motto- “Quality, Service, Cleanliness and Value” (QSC&V). With this motto, McDonald’s has developed its global strategy called the Plan to Win, which centers on exceptional customer experience- People, Products, Place, Price and Promotion. Also, to ensure this motto to be understood by all people in McDonald’s, they have developed Hamburger University- McDonald's global center for McDonald’s operations training and leadership development. The motto of QSC&V also explains why McDonald’s restaurants in different countries offer similar experiences to customers worldwide. As the concept of quality and tasty in each period of time changes, McDonald’s never stops innovating their menu, which means McDonald’s has maintained the consistency, innovation as well as resiliency in their products.

Secondly, McDonald’s success is based on its business model from the valuing- people approaches. This business model consists of “three- legged stool” franchising model and people-committed structure. McDonald’s ““three-legged stool” system balances the interests of all 3 groups- owner/operators, suppliers, and company employees. “We are an organization of small businessmen. As long as we give them a square deal and help them make money, we will be amply rewarded.” Kroc said. With the commitment to all staff, McDonald’s provides opportunities, nurture...
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