McDonald’s Bar-B-Que, was a “Drive-in Restaurant” in 1940 which was conceptualized by Richard (Dick) and Maurice (Mac) McDonald’s. Drive-in concept was a new and unique idea to adapt which caught everyone’s attention (Our Company, 2011). The initial mascot of the famous fast food restaurant was “Speedee.” “Speedee” was a hamburger-headed man wearing a chef’s hat (McDonald’s, 2011). However, running a restaurant is not a piece of cake, thus, by 1948 they made alterations in their menu by reducing the available food items and calls itself a “self-service drive-in restaurant.” The new nine items presented in 1948 were: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie (Our Company, 2011). In the following year potato chips were replaced by French fries along with additional ‘triple thick milkshakes.’
In 1954, enters a new significant character for McDonald’s, Ray Kroc. He was fascinated by the profitable new concept by the brothers whom produced best quality product, on the contrary to providing a small menu in a small restaurant. At the same time the Dick and Mac McDonald’s were in search of an agent to help them begin nationwide franchising (Our Company, 2011). Their vision turned into reality by the help of Ray Kroc. In 1955, Kroc opens a McDonald’s in Desplaines, Illinois which brought in a lot of cash for the corporation (History, 2011). And by the end of 1950s they managed to open 100 McDonald’s restaurant.
Following decade started, the 60s, McDonald being itself, so successful, opened a Hamburger University in Illinois. During this year they created McDonald into a proper restaurant with indoor seating (Our Company, 2011). They received their first TV commercial hit via their new mascot Ronald in 1966. In the following year, 1967, McDonald’s goes international and today, 2011, it has restaurants in 118 countries all around the world. It is now known to be the world’s largest hamburger fast food restaurant serving more...
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