Mcdonald's Global Growth
Contents Page
Question 1.................................................................................Page 2
Question 2.................................................................................Page 3 - 6
Question 3.................................................................................Page 7 - 9
Question 4.................................................................................Page 10 - 11
Question 5.................................................................................Page 12 - 14
Question 6.................................................................................Page 15 - 16
Bibliography..............................................................................Page 17 - 18
Question1
Outline reasons for the fast global growth of McDonald’s.
There are two major drivers of globalisation: declining trade and investment barriers and technological change. The rapid growth of McDonald’s is due to the skill and competence of them and also the appeal of their product. The combination of local knowledge and entrepreneurial spirit of the franchisee is one of the reasons for McDonald’s fast growth. 80% of McDonald’s is Franchise owned. McDonald’s Big Mac hamburger is or is supposed to be the same everywhere in the world; this means the consumer is familiar with the brand and will buy it. McDonald’s used standardised promotion methods. McDonald’s turned away from an unchanged menu to a menu that is trendy and innovative. McDonald’s change its menu to keep up with the new trend of eating healthy. McDonald’s expanded its menu and extended its store hours. They benefit from the trade down of consumers from more expensive eating places. McDonald’s growth is due to finding good real estate locations, management of distribution and it’s skill in making products of consistent quality. McDonald’s invest in their staff by providing on the job training because they realise that the staff is the face of the business and must
Question 1.................................................................................Page 2
Question 2.................................................................................Page 3 - 6
Question 3.................................................................................Page 7 - 9
Question 4.................................................................................Page 10 - 11
Question 5.................................................................................Page 12 - 14
Question 6.................................................................................Page 15 - 16
Bibliography..............................................................................Page 17 - 18
Question1
Outline reasons for the fast global growth of McDonald’s.
There are two major drivers of globalisation: declining trade and investment barriers and technological change. The rapid growth of McDonald’s is due to the skill and competence of them and also the appeal of their product. The combination of local knowledge and entrepreneurial spirit of the franchisee is one of the reasons for McDonald’s fast growth. 80% of McDonald’s is Franchise owned. McDonald’s Big Mac hamburger is or is supposed to be the same everywhere in the world; this means the consumer is familiar with the brand and will buy it. McDonald’s used standardised promotion methods. McDonald’s turned away from an unchanged menu to a menu that is trendy and innovative. McDonald’s change its menu to keep up with the new trend of eating healthy. McDonald’s expanded its menu and extended its store hours. They benefit from the trade down of consumers from more expensive eating places. McDonald’s growth is due to finding good real estate locations, management of distribution and it’s skill in making products of consistent quality. McDonald’s invest in their staff by providing on the job training because they realise that the staff is the face of the business and must