From what we have read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant.
First of all, we will touch the field of food health. In this situation, McDonald’s as the world’s leading fast food company has inevitably been first in the firing line. The problem in obesity and health eating has confronted the company. The company has criticized for providing unbalance menu and insufficient nutrition information about their food. Consequently, it actively encourages consumers, especially teenagers and children to make unhealthy choices. This can be seen by its promotion of ‘Supersize’ portions in their menus. The multinational company has also been claimed for its standard fare of its high calorie burgers and fries as the major factor of spiraling obesity rate among the consumers. In 2002, the fast-food chain was accused of misleading young consumers about the health of its products. This lawsuit was brought on behalf of two New York children with great publicity that brought harms to the company.
Another critical issues of McDonald’s organisational ethics is the claim that the company’s ‘exploits children’ with its advertising. The company was blamed for misleading the children about their food with the use of attractive advertisements to encourage the youngsters to choose their food and hence causes health problems to them. Besides, the organization also responsible for being cruel to animals. This could be referred to the incident that McDonald partial responsibility on the destruction of South American rain forest. By causing... [continues]
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