Mcdonald's Corporation - Swot Analysis - New Research Report on Companies and Markets

Topics: Generally Accepted Accounting Principles, Corporation, Marketing Pages: 1 (306 words) Published: July 16, 2008
McDonald´s Corporation - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

McDonald´s Corporation (McDonald’s) is the world´s largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 30,000 fast-food restaurants in over 119 countries. A majority of McDonald’s restaurants are operated by franchisees. The company also operates restaurants under the brand name ‘The Boston Market’. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employs 465,000 people. The company recorded revenues of $21,586.4 million during the fiscal year ended December 2006, an increase of 8.8% over 2005. The operating profit of the company was $4,445 million during fiscal year 2006, an increase of 11.3% over 2005. The net profit was $3,544.2 million in fiscal year 2006, an increase of 36.2% over 2005.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams - Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better - Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects - Obtain the most up to date company information available
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