Mcdonald's Case Study

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1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization?McDonald's global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald's global marketing strategy (GMS) is a vital elements in McDonald's business model restaurants system that can be set up virtually anywhere in the world and the restaurants themselves offer the consumers a chance to experience for themselves a fast food legend. Second elements are McDonald's offers core menu items like hamburgers, French fries and soft drinks in most countries. The popularity of American-style hamburgers, fries, and soft drinks is growing around the world. Also, the restaurants themselves offer the consumers a chance to experience for themselves a fast food legend. However, in many locations, menu items are adapted according to the customs and tastes of individual countries. McDonald’s offers an ideal example of “global localization.” 2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not? Yes. Despite the concerns by governments and citizens in some countries about “cultural imperialism”, McDonald’s is generally welcome because it provides much-needed jobs and employee training. McDonald’s is supported by local authorities and the local population since the company sources its supplies for beef, potatoes, dairy products, etc from local suppliers. Finally, thanks to changing lifestyles around the globe, more people around the globe, more people are embracing the whole concept of fast food. The menu items are adapted according to the countries’ culture, background and preference. 3. At the end of 2003, McDonald’s announced t was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic...
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