Mcdonald's Case Study

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  • Topic: McDonald's, Packaging and labeling, Packaging
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  • Published : January 8, 2013
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DMcDonald’s Case Study
McDonald’s Corporation is one of the largest food service retailing chains in the world. It runs more than 34,000 restaurants in 119 countries primarily across Europe, the Americas and Asia Pacific and employs 1.7million people. (Aboutmcdonalds.com (2011) McDonald’s – The Leading Global Food Service Retailer :: AboutMcDonalds.com. [online] Available at: http://www.aboutmcdonalds.com/mcd/our_company.html [Accessed: 6 Dec 2012].) The vision at McDonald's is to create a sustainable supply chain that yields profitable high-quality, safe products without supply interruption while leveraging their leadership position to create a net benefit by improving various outcomes. (Aboutmcdonalds.com (2011) Sustainable Supply Chain :: AboutMcDonalds.com. [online] Available at: http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas/sustainable_supply_chain.html [Accessed: 6 Dec 2012].) McDonald’s serves nearly 69million people through its restaurants. This large an output requires reliable inputs (raw materials). Thus, McDonald’s has a large web of suppliers including direct and indirect suppliers. To manage the large number of suppliers and to trust them on their quality of service, McDonald’s chooses and works with only those direct suppliers who share their values and vision for sustainable supply. They expect a set level of “quality, safety, efficiency and sustainability” from them and believe that they do the same with their suppliers (indirect suppliers). (Aboutmcdonalds.com (2011) Sustainable Supply Chain :: AboutMcDonalds.com. [online] Available at: http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas/sustainable_supply_chain.html [Accessed: 6 Dec 2012].)

The responsibility of the suppliers of McDonald’s focuses on three areas: ethics (social), environment and economics.

Social initiatives:
“People make the difference at McDonald’s”
(Aboutmcdonalds.com (2011) Employee Experience :: AboutMcDonalds.com. [online]...
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