Mcdonald's Case Study

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University of Jordan

Faculty of Business

Strategic Management

“McDonald's”

Case Study
Strategic Management

Prepared By

Fathi Salem Mohammed Abdullah

2009

Table of Contents

|Page |Topics | |3 |Introduction | |3 |History analysis | |4 |Vision, Mission, Value | |5 |The Five Forces Framework | |6 |PESTEL Framework | |7 |External Audit | |8 |CPM-Competitive Profile Matrix | |9 |External Factor Evaluation (EFE) Matrix | |10 |Financial Ratio Analysis | |12 |Internal Audit | |13 |Internal Factor Evaluation (IFE) Matrix | |14 |SWOT Matrix | |15 |SPACE Matrix | |16 |Grand Strategy Matrix | |17 |The Boston Consulting Group (BCG) Matrix | |17 |The Internal-External (IE) Matrix | |18 |The Quantitative Strategic Planning Matrix | | |(QSPM) | |20 |Recommendations |

Introduction:
McDonald's Corporation is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily through more than 31,000 restaurants in 119 countries worldwide. McDonald’s sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[1] History analysis:

▪ The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino,...
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