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Mcdonald's Case Study

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Mcdonald's Case Study
University of Jordan

Faculty of Business

Strategic Management

“McDonald's”

Case Study
Strategic Management

Prepared By

Fathi Salem Mohammed Abdullah

2009

Table of Contents

|Page |Topics |
|3 |Introduction |
|3 |History analysis |
|4 |Vision, Mission, Value |
|5 |The Five Forces Framework |
|6 |PESTEL Framework |
|7 |External Audit |
|8 |CPM-Competitive Profile Matrix |
|9 |External Factor Evaluation (EFE) Matrix |
|10 |Financial Ratio Analysis |
|12 |Internal Audit |
|13 |Internal Factor Evaluation (IFE) Matrix |
|14 |SWOT Matrix |
|15 |SPACE Matrix
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