Topics: Culture, Sociology, Superpower Pages: 3 (864 words) Published: April 15, 2013
The author, Rice-Oxley, asserts that the cultural influence of America can be found anywhere in the world. From the popularity of American sports and Disney, to values like free speech and materialism,American culture seems to have spread to and even dominate far-flung societies like India and Japan. I believe that McDomination is evident in Singapore. Rice-Oxley states that ‘US culture is pervasive’. This suggests that US culture has been influencing and even dominating local cultures in other parts of the world very much tangibly. In Singapore, this is often seen in the popular use of American products such as iPhone by Apple and service providers in other forms. Google, for example, is a typical American company and it is also the world’s largest searching engine used by Singaporeans almost daily. These established American Transnational Corporations have more effective resource allocation in the aspects of marketing campaign and service upgrading. Thus local companies are usually seen as incompetent in such competitions. And Singaporeans, by choosing these American products, are unconsciously exposing themselves to American influence, thus further enhancing its dominance. Some people may disagree suggesting that to build a cosmopolitan Singapore, given the context of an increasingly globalised world, being open to cultures is much-required. And this open-mindedness is not restricted to US culture. However, it is clear that US culture is undoubtedly dominant among all, to the extent that it beats local culture sometimes. It is also claimed in the passage that ‘superpowers have throughout the ages sought to perpetuate others’ way of life’. This suggests that US culture not only changes lifestyles of many from other countries but it also changes the way they think. Again, this is clearly evident in Singapore when we consider that today’s education focuses a lot more on the ‘once-American values’ namely freedom of speech and respect for human rights besides...
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