Mcbride Financial Services Marketing Plan

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McBride Financial Services Marketing Plan

McBride Financial Services Marketing Plan

McBride Financial Services is a small mortgage lender just starting out. The company’s headquarters is located in Boise, Idaho. The firm’s main focus will be in standard, FHA, and VA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota and South Dakota.

In this paper, we will be discussing the market research, media types to be used, the targeted markets, and considerations of portions of the marketing to be done on the Worldwide Web. This paper will also tell why these decisions were made.

Marketing Plan

 McBride Financial Services has already started a marketing plan. They plan on using television ads, local newspaper ads, informational handouts at airports and major tourist attractions, local radio ads, and local realtors (University of Phoenix, 2003).

Marketing Research

Researching the product is a way to find out what catches customers' attention by looking at their actions and coming to conclusions from what is observed. Market research is a helpful means that can save the company time, effort, and money.

McBride should use the descriptive research. “The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product” (Armstrong & Kotler, p. 114). The company should use this research because it will help them to see the demand for this type of product, what the market demand is, where the demand is need the most, and by whom. This way the company can target where and who needs the services the most.

McBride must take a look at what the major companies in the industry are doing. This will help them to know what is working and what is not.

Media Types
McBride is already using...
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