Mcb (Bank)

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Executive Summary

Being aware of the importance of practical training, the University Of Central Punjab requires every M.COM student to go through training for practical purpose as trainee. The research program is to broaden the vision of practical experiences with theoretical knowledge as it increases one’s capabilities to handle problems at various stages and the ability of decision. We tried our best to collect the valuable information and its relevant facts. This report is the result of our research with Muslim Commercial Bank (MCB). We visited MCB Jail Road Branch, which is the best of physical environment.

Table Of Content

Background………………………..6
Introduction………………………..7
Brief History………………………..8
Mission Statement ………………………..9
Members………………………..10
Significant Brand………………………..11
SWOT Analysis………………………..12
BCG Matrix………………………..16
Core Distinctive Competency ……………19
Market Expansion Grid………………...20
Porter’s Five Force ……………………..21
Current Market Situation ……………….25
Goals and Objectives …………………..26
Marketing Strategy ……………………..27
Action Program……………………….28
Budget……………………….29
Control Measure……………………….30
Projected Market Share …………………32
Profit Margin……………………….33
Market Segmentation ……………………34
Target Market …………………………...35
Positioning …………………………..36
Marketing Mix …………………………37
Conclusion ….……………………...39
Reference …………………………40

Background

MCB is in it’s over 50 years of operation. It has a network of over 900

branches all over the country with business establishments in Sri Lanka and

Bahrain. The branch break-up province wise is Punjab (57%), Sindh (21%),

NWFP (19%) and Baluchistan (3%) respectively.

Introduction

MCB has a solid foundation of over 50 years in Pakistan, with a network of Over 900 branches, over 750 of which are Automated Branches, Over 214 MCB ATMs in 35 cities nationwide and a network of over 12 Banks on the MNET ATM Switch.

MCB has become the only bank to receive the Euro money award for The fourth time in the last five years. MCB won the "Best Bank in Pakistan" In 2004, 2003, 2001, and in 2000 the "Best Domestic Bank in Pakistan" Awards. In addition, MCB also has the distinction of winning the Asia Money 2004 award for being "The Best Domestic Commercial Bank in Pakistan".

MCB offers a wide range of financial products and advice for Personal and Corporate Customers. You can also apply on-line for many of our Online Services. Customers can access their accounts using our simple

Brief History

MCB has an edge over other local banks, as it was the first privatized bank. The State Bank of Pakistan has restricted the number of branches that can be opened by foreign banks, an advantage that MCB capitalizes because of its extensive branch network. Ten years after privatization, MCB is now in a consolidation stage designed to lock in the gains made in recent years and prepare the groundwork for future growth. The bank has restructured its asset portfolio and rationalized the cost structure in order to remain a low cost producer. MCB now focuses on three core businesses namely Corporate, Commercial and Consumer Banking. Corporate clientele includes public sector companies as well as large local and multi national concerns. MCB is also catering to the growing middle class by providing new asset and liability products. The Bank provides 24 hour banking convenience with the largest ATM network in Pakistan covering 30 cities with over 197 ATM locations. The Bank’s Rupee Travelers Cheques have been market leaders for the past six years and have recently launched their Gift Cheques Scheme. MCB looks with confidence at year 2004 and beyond,...
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