So McAuslan brewing all started with a guy named Peter McAuslan he was born and raised in lachine Québec any was educated at Sir George Williams University which is now known as concordia University. he graduated in 1972 with a bachelor of arts
From there he worked at the YMCA in Montréal and Dawson College - this is where he met his wife Ellen Bounsall.
After being tired of doing the same old thing, peter wanted a change. So in 1987 Peter decided to leave Dawson College and devote his time fully to the planning and the founding of McAuslan brewery. His main goal was to produce a great tasting beer, and not to compete or beat Molson or Labatt.
During this time he acquired expertise and equipment as well as gathering a team of people with the skills and temperament to make the Venture a success. To raise funding for the brewery he also sold his house and he and his wife Ellen lived in the brewery during its construction
Construction was completed in December of 88 and the first beer to be produced was released in February of 89 and it was called the St-Ambroise Pale Ale. They called it the St-Ambroise Pale Ale because the brewery was located on the the St-Ambroise street in the St-Henri area of Montréal. This beer was also the first microbrewer beer to be bottled and sold in Québec
At the point of their first beer sales they were a total of 29 employees with a family oriented business structure.
Of these 29 employees, Gary Yee was the financial officer and Susanne dion was the company’s controller. Ellen, peter’s wife, worked with British brew master Allen Pugsley to produce the beer. They were two brew masters and Peter was in charge of production, management, sales and marketing.
In the past 3-4 years they've also had exports to New England, Connecticut, Washington DC as well as being available in Ontario and certain bars and pubs here in Montréal And around Québec
In 1993, Michael Jackson, the preeminent beer author and critic -...
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