Mc Donalds Marketing
Report-1
Investigation of Main Marketing Metrics
Carbon copy: Head office Date: 15 March 2009
Attention to: Marketing director
No of reports: 1
No of pages: 11
1.0 Marketing Strategy of McDonald’s
A marketing strategy can be defined as the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. This is where McDonald’s has excelled due to its ability to successfully integrate the customer’s perspective in its products and operations in a comprehensive manner. The revamped menu in India is an example of McDonald’s strategy of integrating the customer’s perspective in its products. — Viz Top Tip, published May 1989.
Example1: Use a low cost product to attract consumers. Once the organization uses low cost products, and it has established a relationship with consumers, then the organization will sell additional higher-margin products and services that enhance the consumer 's interaction with the low-cost product or service.
1.1 Development of marketing strategy(Executive summary)
The techniques that can significantly improve the marketing management in the part of development the following methods are followed.
• A proper philosophy of marketing.
• A systematic approach of solving marketing problems.
• An awareness and ability to use very latest concepts as per the trend.
1.2 Tools and Techniques involved in developing Marketing strategy
SWOT Analysis of McDonald’s
1.2.1 Strengths
MacDonald’s has a strong global presence with its nearest domestic competitor being only half its size, McDonald’s is the market leader in both the domestic and international markets. In international markets, MacDonald’s is well placed to expand and take
Investigation of Main Marketing Metrics
Carbon copy: Head office Date: 15 March 2009
Attention to: Marketing director
No of reports: 1
No of pages: 11
1.0 Marketing Strategy of McDonald’s
A marketing strategy can be defined as the art and science of formulating, implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. This is where McDonald’s has excelled due to its ability to successfully integrate the customer’s perspective in its products and operations in a comprehensive manner. The revamped menu in India is an example of McDonald’s strategy of integrating the customer’s perspective in its products. — Viz Top Tip, published May 1989.
Example1: Use a low cost product to attract consumers. Once the organization uses low cost products, and it has established a relationship with consumers, then the organization will sell additional higher-margin products and services that enhance the consumer 's interaction with the low-cost product or service.
1.1 Development of marketing strategy(Executive summary)
The techniques that can significantly improve the marketing management in the part of development the following methods are followed.
• A proper philosophy of marketing.
• A systematic approach of solving marketing problems.
• An awareness and ability to use very latest concepts as per the trend.
1.2 Tools and Techniques involved in developing Marketing strategy
SWOT Analysis of McDonald’s
1.2.1 Strengths
MacDonald’s has a strong global presence with its nearest domestic competitor being only half its size, McDonald’s is the market leader in both the domestic and international markets. In international markets, MacDonald’s is well placed to expand and take