- Relationship Marketing
Trust in Our Brand
It begins with delivering a great restaurant experience every time. Our owner/operators, suppliers and employees work together to meet customer needs in uniquely McDonald's ways.
With the powerful alignment of our system and the Plan to Win as the foundation, we will continue our winning formula: Building on the basics as we further modernize and differentiate the brand.
- Integrated Marketing
Giving Customers What They Want – Choice and Regional Variety at the Right Price.
Many equate the Golden Arches with classics such as the Big Mac and our World-famous Fries. These consumer favorites are part of our core menu, but we have continued to expand our selection of food and beverage choices to meet the diverse needs and preferences of customers in every country where we operate.
McDonald’s has continued to develop new menu offerings to meet the needs of our diverse markets around the world. For example, McDonald’s USA has introduced Fruit and Maple Oatmeal, a wholesome new addition to the breakfast menu featuring about ½ cup of real fruit and 32 grams of whole grains. (This is two-thirds of an individual’s daily requirement.) We’ve also introduced a line of new juices throughout Latin America that features 40% fewer calories and less sugar while still providing the benefits of fruit juice. In other markets, we continue to expand our portable sandwich offerings with additional wrap offerings, including grilled chicken with fresh lettuce and tomatoes.
Regardless of the location, our menu options are always developed with the customer’s lifestyle and financial needs in mind.
- Internal Marketing
The world's leading food service organization is headquartered just outside Chicago, in Oak Brook, Ill. Approximately 2,800 employees provide a wide variety of support functions to more than 33,000 McDonald's restaurants in 119 countries around the globe through a network of...
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