Mc Donalds
Lovely Professional
University
ASSIGNMENT
ON
PESTEL analysis of McDonalds
SUBMITTED TO: SUBMITTED BY: MS. JASCHETAN DEEP KAUR HIMANK GUPTA RQ1101B28 MBA (HONS)
Introduction
McDonalds is a leader in convenient foods and beverages, with revenues of about $23 billion and over 1.6 million employees serving the customer’s world -wide. The company consists of the snack business of Beverages and Foods. PepsiCo brands are available in nearly 115 countries having more than 24,500restaurants in the world providing 24 hour service. McDonalds’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people. McDonalds is continuing to expand and introduce new alternative beverages in the market. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees. All franchisees are independent, full-time operators. McDonald’s was named Entrepreneur’s Number-one franchise for 1997. Their mission is to be the world 's premier consumer Products Company focused on convenient foods and beverages. They seek to produce healthy financial rewards to investors as the company provide opportunities for growth and enrichment to its employees, business partners and the communities in which it operates. Greater variety and quality choices surprise and delight customers with the food and beverage they desire. McDonald’s corp. is currently one of the most successful consumer products company in the world with annual revenues exceeding $23 million and has more than 1.6 million employees. McDonald’s products are recognized and are most respected all around the globe. Currently, its divisions operate in all over the world in beverages, snack foods, and restaurants. The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their
University
ASSIGNMENT
ON
PESTEL analysis of McDonalds
SUBMITTED TO: SUBMITTED BY: MS. JASCHETAN DEEP KAUR HIMANK GUPTA RQ1101B28 MBA (HONS)
Introduction
McDonalds is a leader in convenient foods and beverages, with revenues of about $23 billion and over 1.6 million employees serving the customer’s world -wide. The company consists of the snack business of Beverages and Foods. PepsiCo brands are available in nearly 115 countries having more than 24,500restaurants in the world providing 24 hour service. McDonalds’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people. McDonalds is continuing to expand and introduce new alternative beverages in the market. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees. All franchisees are independent, full-time operators. McDonald’s was named Entrepreneur’s Number-one franchise for 1997. Their mission is to be the world 's premier consumer Products Company focused on convenient foods and beverages. They seek to produce healthy financial rewards to investors as the company provide opportunities for growth and enrichment to its employees, business partners and the communities in which it operates. Greater variety and quality choices surprise and delight customers with the food and beverage they desire. McDonald’s corp. is currently one of the most successful consumer products company in the world with annual revenues exceeding $23 million and has more than 1.6 million employees. McDonald’s products are recognized and are most respected all around the globe. Currently, its divisions operate in all over the world in beverages, snack foods, and restaurants. The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their
References: 1. http://www.mcdonalds.com/us/en/our_story/our_history.html 2. http://www.mcdonalds.com/us/en/services/playplaces_parties.html 3. http://www.mcdonalds.com/us/en/careers/training_education.html 4. http://www.mcdonalds.com/us/en/careers/training_education.html 5. http://www.oppapers.com/essays/Pestle-Mcdonalds-In-India/670456 6. http://bizniaga.blogspot.in/2008/07/pestle-mcdonalds.html 7. http://www.essayxperts.com/essay-pest-analysis-of-mcdonalds-in-india/