Strategic Plan Paper
University of Phoenix
MBA/580 – Strategies for Competitive Advantage
September 30, 2008
AMD is in a unique position in its history to undertake several initiatives to become a leaner, more efficient organization that is poised to increase its market share and become an even bigger force in the Semiconductor industry. This analysis will examine the company’s Vision and Mission Statement and see if the stated long and short-term objectives fall in line with these philosophies. Additionally, there will be an analysis of internal, industry, and remote factors to determine the feasibility of any proposed strategy. Finally, the effects of all proposed strategies will be assessing the magnitude of effect it will have on the company as a whole.
Advanced Micro Devices Inc. (AMD) is a publicly traded company in the Semiconductors and Other Electronic Components industry. AMD’s home office is located in Sunnyvale, California. In over three decades of existence, the company has earned Fortune 500 status and in 2008 ranked in the top ten in its industry. AMD’s history is marked by a commitment to innovation. By standing by that commitment to innovation is has truly been useful for the customer and the company. The philosophy of putting the real needs of the people before the technical one-upmanship has served the company well over the decades. AMD’s founder Jerry Sanders have always maintained the mind set that “Customers should come first, at every stage of a company’s activities.” (AMD.com)
AMD’s current CEO, Hector de Jesus Ruiz continue the legacy and philosophy that Jerry Sanders set forth so many years ago. Hector de Jesus Ruiz continue to carry the company by saying “Customer-centric innovation is the pre-eminent value at AMD. This is the reason for being and our strategy for success.” (AMD.com)
“AMD’s vision is a world where... [continues]
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