Assignment No. 2 Answer all Questions : 1. 2. 3. 4.
4 x 5 = 20
Examine the principles of wage determination and explain about the provisions of Minimum Wages Act. What is the mechanism envisaged for prevention and settlement of Industrial Disputes ? Define the concept of ‘Performance Appraisal’ . Also explain in detail the techniques of Performance Appraisal. What is Collective Bargaining ? Discuss how far it has been successful in establishing industrial peace in Indian Industries.
ANDHRA UNIVERSITY SCHOOL OF DISTANCE EDUCATION 3-YEAR MBA PROGRAMME II YEAR ASSIGNMENT QUESTION PAPERS 2012-2013 MARKETING MANAGEMENT Assignment No. 1 Answer all Questions : 1. 2. 3. 4. What are the major changes in the marketing environment in India after liberalization process initiated ? Explain the New product introduction strategy of DOCOMO mobile services. ‘Brands are the values promoted by a company’. Discuss. What is market segmentation and analyse factors that influence market segmentation. 4 x 5 = 20
Assignment No. 2 Answer all Questions : 1. 2. 3. 4. What is the impact of culture on India consumer behaviour ?
4 x 5 = 20
Discuss the pricing strategies of Airtel and BSNL for the Cellular services. How an advertising copy is developed for print media ? Explain the concept of ‘channels of distribution’ and also discuss the factors that govern channels of...