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Mba Tentative

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ANDHRA UNIVERSITY SCHOOL OF DISTANCE EDUCATION 3-YEAR MBA PROGRAMME II YEAR ASSIGNMENT QUESTION PAPERS 2012-2013 HUMAN RESOURCE MANAGEMENT Assignment No. 1 Answer all Questions : 1. 2. 3. 4. Discuss the challenges and changing role of HRM in the Globalised environment. Explain the process of Human Resource Planning. Discuss the role of Job Analysis in HRP. How do you identify training needs in an organisation ? How do you evaluate its effectiveness ? Describe the different schemes of Workers’ Participation in Management in India. Is Workers participation a success for failure ? Discuss. 4 x 5 = 20

Assignment No. 2 Answer all Questions : 1. 2. 3. 4.

4 x 5 = 20

Examine the principles of wage determination and explain about the provisions of Minimum Wages Act. What is the mechanism envisaged for prevention and settlement of Industrial Disputes ? Define the concept of ‘Performance Appraisal’ . Also explain in detail the techniques of Performance Appraisal. What is Collective Bargaining ? Discuss how far it has been successful in establishing industrial peace in Indian Industries.

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ANDHRA UNIVERSITY SCHOOL OF DISTANCE EDUCATION 3-YEAR MBA PROGRAMME II YEAR ASSIGNMENT QUESTION PAPERS 2012-2013 MARKETING MANAGEMENT Assignment No. 1 Answer all Questions : 1. 2. 3. 4. What are the major changes in the marketing environment in India after liberalization process initiated ? Explain the New product introduction strategy of DOCOMO mobile services. ‘Brands are the values promoted by a company’. Discuss. What is market segmentation and analyse factors that influence market segmentation. 4 x 5 = 20

Assignment No. 2 Answer all Questions : 1. 2. 3. 4. What is the impact of culture on India consumer behaviour ?

4 x 5 = 20

Discuss the pricing strategies of Airtel and BSNL for the Cellular services. How an advertising copy is developed for print media ? Explain the concept of ‘channels of distribution’ and also discuss the factors that govern channels of...