Summer project report submitted in partial fulfillment of the requirements for the post graduation diploma in management
By: Sonam Vohra
Supervisors: Company guide- Nikhil Dhoka (M.D.- Unit Marketing Solutions)
Faculty guide 1- Air Cmdr. Krishna Shankar
Faculty guide 2- Dr. Janaki Naik
Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka
With due respect and gratitude I want to thank Kirloskar Institute of Advanced Management Studies, Harihar for giving me this opportunity to see, learn and gain a firsthand industry experience in this summer internship program which will help me a lot to grow professionally.
After that, I want to thank my assigned Faculty Guides Air Cmdr. Krishna Shankar and Dr. Janaki Naik, for generating confidence in me, always keeping in touch and providing some classic literatures which benefitted me a lot. I am very grateful to them for his valuable and timely guidance throughout the project.
I would like to express my gratitude to my Company Guide Mr. Nikhil Dhoka, Managing Director of Unit marketing solutions, who gave me the opportunity to work on this project. Despite of his hectic schedule, he took his time out to support and guide me in understanding the market situation and company objectives.
I would sincerely acknowledge the respondents who gave their valuable time and support to us. Without interacting with them this report would have been a half hearted effort. Their feedbacks and data have been the stepping stone in building this report.
And finally, I want to thank Unit Marketing Solutions private limited for allowing me to do my Project in their prestigious organization and also their employees who have been really co-operative with me during my tenure as a trainee.
TABLE OF CONTENTS
S. No CONTENT PAGE NO
1 Acknowledgement 2
2 Table of contents 3
3 Executive summary 4
4 Introduction :
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