Journal of Global Marketing, 22:173–174, 2009 Copyright c Taylor & Francis Group, LLC ISSN: 0891-1762 print / 1528-6975 online DOI: 10.1080/08911760902766039
INTERNATIONAL MANAGEMENT: MANAGING ACROSS BORDERS AND CULTURES, SIXTH EDITION. H. Deresky. Upper Saddle River, NJ: Pearson Prentice Hall (2007), 512 pages. ISBN-13: 978-0136143260, ISBN10: 0136143261. List price: $180. Hardcover. The global business environment not only requires but also obligates businesses to develop proper management skills and abilities to plan, organize, lead, and control international businesses. International Management by Helen Deresky presents a very pragmatic yet theoretically grounded text. Deresky outlines the skills and abilities needed to address the demands, choices, and constraints that managers confront as they manage global competition. As the international environment changes, so must the thinking and strategies of managers. Deresky’s text methodically sets forth a description of the environments and the competencies that are needed to manage the description of the environments and the competencies that are needed to manage the challenges presented in the 21st century and beyond. This text offers a comprehensive outline of management issues as they relate to the culture, communication, organizational structure, and control systems of a business operating in cross-border situations. One of the key features of this text relates to the inclusion of many practical contemporary cases that show the real dimensions of businesses in the international context. Each chapter has a case attached to it. In addition, there are 12 comprehensive cases that delve into international management issues from a variety of perspectives.
The text is divided into three major parts: a description of the global manager’s environment(s), the culture context of global management ,and the methods and ways of formulating and implementing strategies for international business...
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