RUNNING HEAD:   ARGUMENTATION AND COLLABORATION

The purpose of this paper is to identify key issues based on lectures and readings done from this past week.   From the readings, the main focus for the week dealt with Argumentation and Collaboration.   If in any situation, how would the argument be constructed and supported, how to explain the way perception will affect decision-making, and lastly explain the importance of having clear communication in business.  
Argumentation

Argumentation deals with learning persuasive techniques of how to convince someone to think or act in a particular way.   No matter what the issue maybe, there is always going to be someone that has opposing views.   When forming any type of argumentation, the writer should offer supporting evidence about the issue.   Anytime the writer convinces the argument, based on evidence the more likely the reader will begin to agree.   The purpose of argumentation is to convince people to behave in a certain way.   Clouse (2007) says “because many people are trying to convince you to adopt certain views or take certain actions, understanding how argumentation works will make you more aware of how people are trying to move you and, thus better able to evaluate their arguments” (The Student Writer).
Perception

Robbins and Judge (2007) say “perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment” (Organizational Behavior).   On the other hand, the way one perceives can be much different from the way that other person actually is.   In perception, we notice how an individual looks at the same thing, but perceive it differently.   Another factor of perceptions is making judgment about others.   This may involve attribution theory- the way we judge people depending upon the meaning we attribute to that behavior; whether or not internally or externally.   Some other keys center around selective perception- not being able... [continues]

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