MBA Customer Satisfaction in Forex Project
CHAPTER - I
INTRODUCTION
In this era of globalization, people/company are opareating many countries. But the value of currency of one country differes from another. So the people face various problems to transact from own local currency in the international market. So a service marketer wanted to make it convenient when the transaction is done between different value of currency.
This study has been undertaken to analyze whether the customer who deals with Thirumaal Finance Limited (TFL) for Foreign Exchange services in Chennai City are satisfied with the services provided by TFL or not. In todays market there are many Foreign Exchange service providers, but every customer has some preference to choose a particular Foreign Exchange service provider, and the customer who has used TFL service atleast once, will only use the TFL services again when he is satisfied with the services provided by TFL; because if performance falls short of expecations the customer is dissappointed and if it meets the expectations the customer is satisfied. A satisfied customer is a repeat buyer and if the customer is satisfied they also says good things about the product or services to the others.
1.1 Need and significance of the Study:
A Foreign Exchange Market exist wherever one currency is traded for another. Thirumaal Finance Limited is Reserve Bank of India Authorized dealer of Foreign Exchange. Thirumaal’s RBI license no:[CHE.FE.AM.441/2012] permits undertaking both retail and wholesale Foreign Exchange.
Since TFL is a big player in Foreign Exchange services, which have lots of respondents and these Respondents play a vital role in the increase of sales and in getting profits to the company. As competition in Foreign Exchange Market is growing up day by day, every company needs to concentrate on each and every aspect of its activities. Respondents should be satisfied with the Foreign Exchange rates, service quality, place where it is located, etc. So every
INTRODUCTION
In this era of globalization, people/company are opareating many countries. But the value of currency of one country differes from another. So the people face various problems to transact from own local currency in the international market. So a service marketer wanted to make it convenient when the transaction is done between different value of currency.
This study has been undertaken to analyze whether the customer who deals with Thirumaal Finance Limited (TFL) for Foreign Exchange services in Chennai City are satisfied with the services provided by TFL or not. In todays market there are many Foreign Exchange service providers, but every customer has some preference to choose a particular Foreign Exchange service provider, and the customer who has used TFL service atleast once, will only use the TFL services again when he is satisfied with the services provided by TFL; because if performance falls short of expecations the customer is dissappointed and if it meets the expectations the customer is satisfied. A satisfied customer is a repeat buyer and if the customer is satisfied they also says good things about the product or services to the others.
1.1 Need and significance of the Study:
A Foreign Exchange Market exist wherever one currency is traded for another. Thirumaal Finance Limited is Reserve Bank of India Authorized dealer of Foreign Exchange. Thirumaal’s RBI license no:[CHE.FE.AM.441/2012] permits undertaking both retail and wholesale Foreign Exchange.
Since TFL is a big player in Foreign Exchange services, which have lots of respondents and these Respondents play a vital role in the increase of sales and in getting profits to the company. As competition in Foreign Exchange Market is growing up day by day, every company needs to concentrate on each and every aspect of its activities. Respondents should be satisfied with the Foreign Exchange rates, service quality, place where it is located, etc. So every