Mba Admissions Strategy

MBA ADMISSIONS STRATEGY
FROM PROFILE BUILDING TO ESSAY WRITING
'I would definitely buy this book if I were applying again.' Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York
Learn all about MBA admissions techniques and skills from an expert! MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: • • • • Competitive Strategy Profile Development Essay Management and Writing Technique

MBA ADMISSIONS STRATEGY

This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays. The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls.

MBA ADMISSIONS STRATEGY
FROM PROFILE BUILDING TO ESSAY WRITING A . V . G O R D O N

An essential must-read for all those considering applying for a MBA.

• Turn a good application into a great application • Understand how admissions committees work, and what they want from you • Learn what to say, which essay to say it in, and how to say it well Expert advice about how to get into the best MBA and EMBA programmes in Europe and the US

A.V. Gordon, MBA, is Director of The MBA Admissions Studio (www.mbastudio.net) a specialist admissions coaching and essay editing practice for MBA and executive MBA applicants. He has been the resident expert on MBA admissions essay with The World MBA Tour. He writes and consults in various aspects of business coaching and communication... [continues]

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