Non-profits do not have large funds or teams dedicated to marketing so it is fairly common for those businesses to use prevalent online marketing techniques, such as Facebook, YouTube, etc. since information can be widely disseminated at a fast rate and low price. A non-profit business has a guiding principle in that no one can profit from the organization, which is the exact opposite from a traditional business. Many individuals lose sight of this value, which has led to many scandals. One of the best advices I have ever received when making a decision is to ask whether you would want to be treated the same way and whether you would want to see your decision publicized in the news.
Fritz, F. (n.d.). How is a nonprofit different from a for-profit business?. Retrieved from http://nonprofit.about.com/od/qathebasics/f/nopvspro.htm
Kotler, P., & Keller, K. L. (2012). Marketing management. (14th ed.). Upper Saddle River,New Jersey: Pearson Education, Inc.
Swenson, P. (n.d.). What is the purpose of non profit organizations? read more: What is the purpose of non profit organizations? | ehow.com http://www.ehow.com/facts_5037599_purpose-non-profit-organizations.html