Mazda Rx-8

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  • Topic: Mazda, Mazda RX-8
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  • Published : April 4, 2013
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El#Tec#de#Monterrey
Advertising#&#Integrated#Marketing#Communications
Mid:Term#Exam
MARCH#2013
Instructions#for#completing#your#Mid:Term#exam.#
1. Read'through'ALL'of'the'materials'provided.'
2. Your'mid9term'will'be'to'answer'4'questions'based'on'a'case'study provided'on'the' brand'Mazda.'
3. It'would'be'in'your'best'interest'to'do'additional'research'about'the'brand'and'its' marketing'in'order'to'answer'the'last'question.'However,'you'must%cite%your%sources.' 4. Put'your'name'and'email'address'at'the'TOP'LEFT'corner'of'the'first'page.'Also'put'your' name'in'the'Word'document'file'name'(e.g.—PatriciaCampos9Midterm.com) PLEASE#KEEP#IN#MIND: The'goal'of'your'mid9term'is'not'to'get'you'to'write'long,'uninsightful' papers'in'the'hope'that'I'will'read'through'it'and'pick'out'the'information'that'matters'most.' The'point'is'for'you'to'think'about'your'answers'and'come'up'with'insightful'responses'that' shouldn’t'be'more'than'2'paragraphs'in'length.'

• Bullet'points'are'much'easier'to'read.'
• You'can'produce'a'PowerPoint'if'you’d'like'and'use'1'slide'per'question'to'help'organize' your'answers.'
• Post'each'question'and'then'write'your'answer.'Don’t'assume'I'will'know'what'question' you’re'answering'just'by'reading'your'response.'
NOTE:#THIS#MID:TERM#IS#DUE#ON#THURSDAY,#APRIL#4#VIA#E:MAIL#AT#9#A.M.#ANY# ASSIGNMENTS#TURNED#IN#AFTER#9a.m.#WILL#RECEIVE#A#5:POINT#DEDUCTION. DON’T#WAIT#UNTIL#THE#LAST#MINUTE#TO#ASK#QUESTIONS#OR#TO#TURN#IN#YOUR# ASSIGNMENT!1

__________________________________________________________________ MAZDA#
POSITIONING#A#PRODUCT#LINE
_________________________________________________________________ This%case%was%written%by%Professors%George%E.%Belch%and%Michael%A.%Belch.% The%case%was% compiled%from%published%sources.2
Introduction
Mazda' has' been' selling' cars' and' trucks' in' the' highly' competitive' U.S.' market' for' more' than' three' decades.' The' company’s' various' models' have' always' received' high' marks' from'...
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