Mayo Clinic

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INTRODUCTION
  Mayo
 Clinic
 is
 well
 known
 for
 treating
 international
 leaders
 (e.g.,
 the
 president
 of
 the
  Republic
 of
 Equatorial
 Guinea
 (Cateora,
 Gilly,
 and
 Graham
 640)).
 Mayo
 clinic
 provided
  care
 to
 international
 patients
 for
 nearly
 a
 hundred
 years.
 It
 was
 founded
 one
 hundred
  years
 ago
 by
 a
 family
 of
 physicians
 named
 “Mayo.”
 The
 Mayo
 family
 created
 an
  international
 legacy.
 They
 traveled
 the
 world
 to
 compare
 notes
 and
 surgical
 approaches
  and
 returned
 with
 international
 patients.
 Mayo
 Clinic
 has
 used
 word-­‐of-­‐mouth
  marketing
 to
 maintain
 its
 global
 reputation.
 Its
 marketing
 department
 has
 existed
 for
  only
 the
 last
 fifteen
 years.
 Mayo
 Clinic’s
 locations
 are
 in
 three
 metropolitan
 areas:
  Rochester,
 Minnesota;
 Scottsdale/Phoenix,
 Arizona;
 and
 Jacksonville,
 Florida
 (Mayo
  Clinic’s
 Website).
  The
 strength
 of
 Mayo
 Clinic
 is
 that
 the
 clinic
 specializes
 in
 hard-­‐to-­‐treat
 diseases.
 They
  are
 known
 for
 innovative
 and
 effective
 treatments
 for
 diseases
 that
 had
 gone
  undiagnosed
 or
 under-­‐treated.
 It
 is
 also
 known
 for
 being
 at
 the
 top
 of
 most
 accredited
  quality
 standard
 listings.
 The
 value
 vision
 of
 Mayo
 Clinic
 is
 that
 “the
 needs
 of
 the
 patient
  always
 come
 first.”
 Since
 the
 year
 2000
 Mayo
 Clinic
 is
 also
 known
 for
 achieving
 high
  quality
 at
 lower
 cost.
 Moreover,
 the
 Mayo
 Clinic
 is
 most
 famous
 for
 developing
 an
  integrated
 patient
 care
 practice.
 A
 patient
 will
 see
 from
 two
 to
 ten
 doctors
 in
 a
 single
  visit,
 potentially
 on
 the
 same
 day,
 reducing
 the
 cost
 of
 multiple
 visits
 and
 more
  importantly
 allowing
 doctors
 from
 different
 specialties
 to
 confer
 with
 each
 other
 and
  plan
 a
 course
 of
 action
 for
 the
 patient
 (Mayo
 Clinic’s
 Website).
 
  FACTS
  Mayo
 clinic
 has
 performed
 internal
 and
 external
 research
 in
 order
 to
 gain
 a
 better
  understanding
 of
 the
 international
 market
 for
 healthcare
 providers,
 as
 well
 as
 its
 own
  position
 within
 the
 market.
 Internal
 data
 are
 analyzed
 quarterly
 to
 monitor
  hospitalization
 rates
 among
 patients
 of
 different
 countries
 and
 the
 percentage
 of
 new
  patients
 from
 various
 regions.
 Additionally,
 periodic
 satisfaction
 studies
 are
 executed
  among
 the
 international
 patients.
  Mayo
 clinic
 also
 gathered
 primary
 data
 through
 qualitative
 and
 quantitative
 research
  approaching
 international
 patients,
 physicians,
 and
 Mayo
 clinic
 coverage
 policy
 holders.
  It
 used
 focus
 groups
 in
 six
 different
 cities
 worldwide
 which
 included
 non-­‐patients
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