Maxis Annual Report 2010

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MMaxis Berhad (867573-A)

Hello toMoRRoW
Annual Report 2010

AnnuAl RepoRt 2010

Maxis Berhad (867573-A)

Annual Report 2010

The future is not around the corner. It’s already here. Every day millions of people across Malaysia are waking up to experiences they never thought possible. New generations are growing up in a world filled with potential. Today is a day like never before.

This annual report is printed on 100% recycled and environmentally friendly paper

maxis berhad annual report 2010

annual report 2010


Introduction 4 5 6 Our Company Our Mission Our Vision and Values

Financial statements 2010 118 Directors’ Report Financial Statements 123 Income Statements 124 Statements of Comprehensive Income 125 Statements of Financial Position 127 Statements of Changes in Equity 130 Statements of Cash Flows 133 Notes to the Financial Statements Supplementary Information Statement by Directors Statutory Declaration Independent Auditors’ Report to the Members of Maxis Berhad Size of Shareholdings Distribution Table According to Category of Shareholders Directors’ Interest in Shares 30 Largest Shareholders Information on Substantial Shareholders

Corporate Highlights 8 10 12 13 14 16 18 Performance Highlights Financial Highlights Operating Performance Indicators Segmental Analysis Financial Calendar Awards & Recognition Milestones 2010

219 220 221 222

Corporate Profile 26 27 28 30 Corporate Structure Corporate Information Board of Directors Board of Directors Profiles

Analysis of shareholdings 224 225 226 227 229

Business Review 36 42 50 52 60 64 71 78 Chairman’s Statement Chief Executive Officer’s Statement Senior Management Senior Management Profiles Customers Innovation Our People Corporate Responsibility

other Information 232 236 256 263 266 268 List of Properties Held by Maxis Berhad Disclosure of Recurrent Related Party Transactions Additional Disclosures Glossary Maxis Centres Maxis Exclusive Partners

Reports 84 92 104 110 111 Audit Committee Report Statement on Corporate Governance Internal Control Statement Directors’ Responsibility Statement Risk Management

Annual General Meeting 276 279 Notice of Annual General Meeting Form of Proxy

maxis berhad annual report 2010



Maxis Berhad (“Maxis” or “the Company”) is now an integrated communications service provider in Malaysia with 13.95 million mobile subscriptions as at 31 December 2010. Together with its subsidiaries, Maxis provides a full suite of communications services on multiple platforms to meet the growing needs of individual subscribers, families, small and medium enterprises, large corporations and the government in Malaysia. Maxis was listed on the Main Market of Bursa Malaysia Securities Berhad in November 2009. As an industry pioneer, Maxis has led the Malaysian market in offering innovative mobile products and services since its inception in 1995. It was the first to launch 3G services, Maxis3G, in March 2005. In 2006 it was among the first mobile service providers to use HSDPA, a high-speed feature of the 3G network. In 2009 it was the first to introduce HSPA+, the latest advancement in 3G/HSPA network capabilities, to enhance the delivery of wireless broadband services to the market. Maxis was also the first telecommunication services provider to introduce a range of smartphones to Malaysia including the BlackBerry™ and the Apple iPhone™. In 2010 it set an industry milestone by building the largest 3G network with 76% population coverage and by signing the landmark HSBA agreement with Telekom Malaysia Berhad as well as the infrastructure share agreement with Tenaga Nasional Berhad.

In comparison with global mobile operators, Maxis is a leading provider of non-voice services, with 38.1% of its total mobile revenue derived from such services and with 7.2 million active mobile data users. Its partnerships with leading global...
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